Digital Marketing Leader
7 days ago
About PUMA Gruppe
PUMA is a global sportswear brand that values SPEED & SPIRIT. We look for candidates who embody our company values and are driven to succeed in their performance, vibrant in our sporting legacy, together in our team spirit, and authentic in letting their individual talent and experience shine.
Job DescriptionThis role is responsible for the execution of performance marketing campaigns on Google for PUMA SEA. As an execution-focused specialist, you will be expected to have hands-on experience managing campaigns.
- Set Up and Track Investments on Google campaigns across Search, Performance Max, and other campaign types.
- Manage CPC, ROAS, and Impression share for relevant keywords.
- Plan Traffic from Google at efficient Return on Ad Spend for business as usual days and peak events.
- Deliver Regular Reports of campaign results, including data analysis and evaluation of KPIs. Identify patterns and trends in campaign data sets.
- Stay Abreast of the latest offerings on Google platform to test new ways to increase PUMA business from the platform.
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