Segment Marketing Leader, PPE for APAC

3 days ago

Klang, Selangor, Malaysia MSA, The Safety Company Full time

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers' greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

Purpose of the position:

This position provides leadership for the APAC PPE Segment Marketing function and is a member of the EMEA Leadership Team and EMEA/APAC Customer Marketing Leadership Team (reports to the Customer Marketing Director EMEA and APAC). The position will be responsible for developing and executing comprehensive regional marketing strategies to drive profitable growth and enhance the brand presence in the PPE market. This role requires a strategic thinker with a deep understanding of B2B marketing, excellent leadership skills, and the ability to drive cross-functional collaboration to achieve business objectives.

This role will be responsible for leading marketing efforts in the following PPE segments: Industry, Fire Service, Milipol, and Fall Protection Systems & Solutions. This role will collaborate with Sales/Channels, Customer Service, Services & Solutions, Operations, and Logistics to ensure alignment of activities.

As the EMEA PPE marketing leader:

  • Lead the APAC PPE Marketing organization (ROA/ANZ and China teams) to implement MSA's corporate strategy to advance the core and attain leadership in high potential markets, emphasizing both organic and inorganic growth initiatives.
  • Achieve APAC revenue and gross margin targets and market share growth goals for MSA's core.
  • Develop, articulate, and execute Go-To-Market strategies for EMEA Regions in alignment with the corporate strategy and aligned to MSA Global Product guidelines and processes.
  • Lead the Marketing activities targeted at key customer segments, focusing on growth strategies and initiatives, demand generation programs, share gain programs, regional product portfolio management, product positioning strategies, input into NPD process, timely and effective product launches, and Pricing Positioning.

Essential Duties and Responsibilities:

  • Lead the regional Marketing team, driving them to be the most cooperative and collaborative to increase effectiveness on the business (set and monitor KPIs) and enable career development (provide coaching).
  • Drive the execution of comprehensive Demand Creation and Revenue Generation Programs for profitable growth of core products in alignment with the Sales teams.
  • Build brand recognition in our target markets through expanding our capabilities to exploit GTM, digital media, and digital channels.
  • Develop and drive a regional execution plan, control costs (manage the annual budget), and improve Gross Margin (price realization and gross margin expansion initiatives).
  • Accelerate Time to Market for New Product Launches and speed up NPD commercialization.
  • Upskill Sales and Channels on MSA value proposition for our most profitable core products.
  • Develop and manage channel partner marketing activities in collaboration with distribution managers/sales manager and pricing manager, and improve communication of marketing-related information for distributors and implement proper communication tools (i.e., distributor newsletters, distribution portals, and e-commerce activities).
  • Provide the "real-time pulse" on market conditions, competitive activities, industry and technology trends, market size, and share to the regional top management.
Qualifications

Experience required:

  • Min 5 to 10 years in B2B marketing.
  • Min 3 years in Leadership roles in Marketing organizations, preferably in a multicultural environment.
  • Solid background in leading Marketing functions (product management, pricing, demand creation, branding).
  • Ability to work well across different countries and different functions.
  • Strong understanding of digital marketing, lead generation, marketing automation, marketing operations, CRM – especially Salesforce.com, and content marketing.
  • Excellent communication, interpersonal (including influencing), and presentation skills (storytelling).
  • Experience in leading leaders.
  • An innovation mind-set.
  • Planning and organizational skills.

Experience preferred:

  • 3 years in the Safety/PPE Business.
  • Data-driven Commercial Excellence.
  • Leading growth Initiatives.
  • Digital Transformation.
  • Haas/SaaS business models.

Education required:

  • 5 years business degree with specialization in Marketing or appropriate technical degree and relevant experience.
  • English fluent (written and spoken).
  • Chinese fluent (written and spoken).

Travel: estimated 25%

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