Ecosystem Marketing Leader
4 days ago
As a Country Ecosystem Marketing Manager at Avature, you will play a pivotal role in connecting the dots between our marketing teams and business partners. Your primary mission is to unlock the full potential of our partner ecosystem, ensuring seamless alignment, engagement, and activation across three critical areas: Partners as a Route to Market, Partners as an Audience, and Partners as an Asset.
Key Responsibilities:- Serve as the central point of contact for all partner go-to-market motions (Build, Sell, Service) for the country.
- Analyze and leverage ecosystem insights to craft strategies that align offerings, partners, and market trends.
- Drive global/regional initiatives spanning recruitment, partner activation, and demand generation.
- Collaborate across teams to ensure consistent execution of marketing efforts that highlight the unique value delivered by our business partners and Value-Added Distributors (VADs).
Required education:
Bachelor's Degree
Preferred education:
Bachelor's Degree
Required technical and professional expertise:
- Ecosystem Knowledge: Strong understanding of the partner go-to-market model and the ability to navigate complex ecosystems.
- Marketing Programs: Experience designing and executing impactful marketing programs with business partners.
- Collaboration: A team-oriented mindset and ability to work effectively across multiple stakeholders.
- Communication: Fluent in spoken and written English, with excellent storytelling skills to convey complex concepts effectively.
Preferred technical and professional experience:
- Geography Experience: Previous experience working at a regional or market level, driving localized marketing strategies.
- B2B Partner Marketing: A proven track record in B2B partner marketing, especially within the technology sector.
- Marketing Execution: Strong background in executing end-to-end marketing campaigns and initiatives.
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