Senior Marketing Professional
4 days ago
Geláre is a leading brand in the Singapore market, famous for its mouth-watering ice cream and signature waffles since 1987. We are seeking a skilled Marketing Manager to lead our branding and promotional efforts, driving customer engagement through innovative campaigns.
The ideal candidate will possess a deep understanding of marketing principles, digital marketing strategies, and design software such as Adobe Photoshop, Illustrator, InDesign, and Canva.
As a key member of our team, the Marketing Manager will be responsible for developing and implementing overall marketing strategies, managing monthly marketing activities, and analyzing the effectiveness of marketing promotions and social media engagement.
Job DescriptionThe Marketing Manager will be responsible for:
- Developing and executing comprehensive marketing plans for respective brands, aligning with brand standards and financial goals.
- Managing and overseeing the creation and presentation of marketing budget proposals for respective brands.
- Analyzing and reporting on the effectiveness of marketing promotions and social media engagement on a monthly basis.
- Collaborating closely with franchisees, management teams, and restaurant leadership to monitor the effectiveness of marketing plans.
- Negotiating agreements with media agencies and vendors to secure translations of materials into various formats.
- Bachelor's degree in Marketing or a related field.
- Minimum 5 years of experience in marketing, preferably in the F&B industry.
- Strong knowledge of marketing principles and digital marketing strategies.
- Proficiency in design software such as Adobe Photoshop, Illustrator, InDesign, and Canva.
- Excellent project management and organizational skills.
- Experience in social media management and content creation.
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