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APAC PPE Marketing Director

2 weeks ago

Klang, Selangor, Malaysia MSA, The Safety Company Full time

About the Role

This is a senior leadership position responsible for developing and executing comprehensive regional marketing strategies to drive profitable growth and enhance brand presence in the PPE market.

The successful candidate will lead the APAC PPE marketing organization, collaborating with sales, customer service, services and solutions, operations, and logistics to ensure alignment of activities.

  • Lead the implementation of MSA's corporate strategy to advance core business and attain leadership in high-potential markets.
  • Achieve APAC revenue and gross margin targets and market share growth goals for MSA's core business.
  • Develop and execute Go-To-Market strategies for EMEA regions in alignment with corporate strategy and global product guidelines.
  • Lead marketing activities targeted at key customer segments, focusing on growth strategies and initiatives, demand generation programs, share gain programs, regional product portfolio management, product positioning strategies, input into NPD process, timely and effective product launches, and pricing positioning.