Head of Digital Marketing Strategy

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Le Creuset Full time

We're on the hunt for a charismatic leader to elevate our marketing efforts and drive business growth in Malaysia.

About the Job

This is a rare opportunity to join a dynamic team as our Marketing Director and shape the future of Le Creuset's marketing strategy. As a seasoned marketer, you'll be responsible for developing and executing a comprehensive marketing plan that engages our target audience, drives sales, and fosters customer loyalty.

Your expertise in market research, segmentation, and analysis will help us better understand our customers' needs and preferences. You'll lead a team of skilled marketers to create and execute campaigns that showcase our products and services, leveraging data analytics to inform decision-making.

Essential Responsibilities:

  • Develop and implement a multi-channel marketing strategy that incorporates traditional and digital channels.
  • Conduct market research and analysis to identify opportunities and challenges in the Malaysian market.
  • Lead cross-functional teams to execute marketing campaigns, including content creation, event planning, and PR management.
  • Monitor and analyze campaign performance using data analytics tools and provide actionable insights to inform future strategies.
  • Maintain relationships with key stakeholders, including suppliers, partners, and internal teams.


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