Sports Marketing Lead

3 days ago


Klang, Selangor, Malaysia PUMA Group Full time

PUMA is seeking a talented Sports Marketing Lead - Performance Category to join our team in Malaysia. In this role, you will be responsible for developing and executing local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints.

About This Role

This role is critical in driving strategy, establishing partnerships, and executing impactful activations that resonate with our target audience. You will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Key Responsibilities
  • Develop and execute integrated marketing and communication plans for the Performance portfolio categories (Run/Train/Teamsports) that align with Global and SEA marketing seasonal initiatives.
  • Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA's reputation as the preferred brand in these categories.
  • Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.
Skill Requirements

To succeed in this role, you will require:

  • A university degree with a focus on Marketing or Sports Management.
  • 5+ years of experience in sports marketing, preferably with a background in running categories.
  • Proven track record in developing and executing strategies that drive engagement and growth.
  • MS Office skills, particularly PowerPoint and Excel.
  • Bilingual/multi-lingual skills, with fluency in English and Bahasa required.
About Us

The PUMA Group owns the brands PUMA, Cobra Golf, and stichd, and is headquartered in Herzogenaurach, Germany. We provide equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of our core principles, and we do not tolerate any form of harassment or discrimination.



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