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Marketing Strategy Lead

1 week ago

Klang, Selangor, Malaysia Reeracoen Recruitment Full time

We are seeking a talented Marketing Strategy Lead to join our team at Reeracoen Recruitment. As a key member of our marketing department, you will be responsible for developing comprehensive brand strategies aligned with the company's overall objectives.

Key Responsibilities:

  • Develop and execute integrated marketing campaigns across various channels (digital, social media, print, etc.) to increase brand awareness, engagement, and conversion.
  • Collaborate with internal teams and external agencies to ensure campaigns are delivered effectively and within budget.
  • Lead the planning and execution of product launches, ensuring alignment with brand positioning and messaging.

Requirements:

  • At least a Degree or higher in Marketing, Business Administration, or its equivalent.
  • At least five (5) years of working experience in similar roles and FMCG industry.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.