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Activation Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Dentsu Aegis Network Ltd. Full time

About Dentsu Aegis Network Ltd.

Dentsu Aegis Network Ltd. is a global media agency network that helps clients achieve their marketing goals through integrated communications, media, and digital services. With a presence in over 145 countries and regions, our network encompasses five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle.

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy, and privacy while maximizing business outcomes.

About our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media. Our expertise areas include strategy and transformation, insights and planning, buying, optimisation, and media effectiveness.

The purpose of this role is to lead and manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.

Key Responsibilities:

  • Manages and prioritises the executive and analyst's workflow.
  • Ensures best in class delivery of Ad Ops work.
  • Builds strong relationships across client services team and with client.
  • Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology.
  • Communicates and manages relationships with internal and external clients.
  • Ensures all campaigns are trafficked in compliance with established data taxonomies.
  • Provides subject matter expertise in at least one connected tech stack (i.e. Google).
  • Deploys site side tracking across multiple tag management solutions.