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Bancassurance Product Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Full time
Job Description

Achieve business financial objectives by developing, leading and implementing product strategy for life/takaful insurance business.

  • Provide support in terms of new product development, product enhancement, preparation before product launch (training, sales collateral, notification to regulators)
  • Build saving and protection type product for all customer segments
  • Work with distribution to lift up the insurance knowledge and sales competency
  • Key Relationship Manager with insurance company
  • Work with analytic team to identify suitable insurance product to be distributed via alternative channel apart from face to face.
  • Collaborate with product supplier to lift up sales productivity through better digital sales execution.
  • Ensure adherence to guidelines issued by regulators.
  • Partner with GE on data driven underwriting to improve leads generation and next best insurance product to lift conversion to Banca sales.
Responsibilities
  • Manage all enquiries and requests made by sales staff.
  • Communicate to respective stakeholders on all changes in sales process for existing product.
  • Work with business partners to update on all new product launches by competitors, make product comparisons and thereafter communicate to sales staff the salient points of our existing product and how to pitch and position the product according to customer needs.
  • Work closely with business partners to ensure smooth sales process flow and good customer experience for internal and external customers.
  • Ensure that customer complaints are being investigated, treated fairly and set corrective action plans to minimize customer complaints and increase customer satisfaction.
Key Performance Indicators
  • Recommend or monitor performances of distribution channels – persistency, participation and productivity by segment
  • Perform monthly reporting on sales and revenue, and GL reconciliation.
  • Perform data analysis and interpretation – sales productivity by segment, and product portfolio for Life Insurance
  • Manage the communication related to product on website, share point and product catalogue.
  • Manage the administration of the department (reporting, regulatory & compliance)
Requirements
  • Possess relevant working experience, at least 5 years working experience in Bancassurance product management or Insurance industry experience preferably in Life Insurance.
  • Good understanding of customer segmentation and ability to develop innovative and competitive products supported with proposition needs.
  • Good interpersonal skills to manage the product supplier (Great Eastern, Great Eastern Takaful) as well as internal stakeholders (e.g., branch, telemarketing, legal, compliance, etc.) in developing products across multiple channels (such as brick and mortar, digital sales, telemarketing) to achieve revenue goals and business objectives.
  • Key competencies: exemplary oral and written communication skills, analytical skills, proactive, and a team player.

Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Product Management
Industries: Banking