Digital Marketing Strategist
4 days ago
The Senior Executive, Digital Marketing, is a key position at Different Technologies Pty Ltd. responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive lead generation across digital platforms.
Key Responsibilities
- Develop, implement, and manage digital marketing strategies to drive business growth and improve online engagement.
- Lead the planning and execution of initiatives across multiple digital touchpoints, including website, social media, and online advertising.
- Collaborate closely with the Marketing Manager to ensure alignment with overall marketing goals and objectives.
- Work closely with the Performance team on online media planning, managing, and optimizing online campaigns.
Digital Strategy & Campaign Management
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive lead generation.
- Lead the planning and execution of initiatives across multiple digital touchpoints.
- Collaborate with the Marketing Manager to ensure alignment with overall marketing goals and objectives.
Social Media Management
- Oversee social media content planning and execution, ensuring consistent brand messaging across all channels.
- Monitor social media trends, community engagement, and analytics to optimize performance and enhance online presence.
- Manage social media communications, coordinating with the Regional Creative Manager for the development of visually compelling and engaging content.
Content Creation & Optimization
- Drive the creation of digital content, including static content, video content, and other formats to support marketing efforts.
- Able to read and proofread creative copies, ensuring clarity, tone, and alignment with brand guidelines.
Analytics & Reporting
- Utilize digital analytics tools to monitor, measure, and report on the performance of all digital marketing touchpoints.
- Provide actionable insights and recommendations based on data analysis to continuously improve the effectiveness of digital marketing efforts.
- Prepare bi-weekly reports on key metrics, KPIs, and ROI for digital marketing activities.
Partnerships & Collaboration
- Collaborate with internal teams, partners, and stakeholders to enhance digital marketing efforts.
- Engage in grassroots activations, including collaborations with industry partners and educational institutions, to expand reach and build relationships within the industry.
Requirements
- Minimum Bachelor's degree in marketing, digital marketing, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
- Expertise in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads, TikTok Ads, and social media platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional command of English, with excellent writing and proofreading skills.
- High level of initiative, creativity, and strategic thinking.
- Strong interpersonal skills and the ability to work collaboratively in a team environment.
- A passion for education and experience in the education industry is an advantage.
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