Digital Marketing Strategist

4 days ago


Subang Jaya, Selangor, Malaysia Different Technologies Pty Ltd. Full time
About the Role

The Senior Executive, Digital Marketing, is a key position at Different Technologies Pty Ltd. responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive lead generation across digital platforms.

Key Responsibilities

  • Develop, implement, and manage digital marketing strategies to drive business growth and improve online engagement.
  • Lead the planning and execution of initiatives across multiple digital touchpoints, including website, social media, and online advertising.
  • Collaborate closely with the Marketing Manager to ensure alignment with overall marketing goals and objectives.
  • Work closely with the Performance team on online media planning, managing, and optimizing online campaigns.

Digital Strategy & Campaign Management

  • Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive lead generation.
  • Lead the planning and execution of initiatives across multiple digital touchpoints.
  • Collaborate with the Marketing Manager to ensure alignment with overall marketing goals and objectives.

Social Media Management

  • Oversee social media content planning and execution, ensuring consistent brand messaging across all channels.
  • Monitor social media trends, community engagement, and analytics to optimize performance and enhance online presence.
  • Manage social media communications, coordinating with the Regional Creative Manager for the development of visually compelling and engaging content.

Content Creation & Optimization

  • Drive the creation of digital content, including static content, video content, and other formats to support marketing efforts.
  • Able to read and proofread creative copies, ensuring clarity, tone, and alignment with brand guidelines.

Analytics & Reporting

  • Utilize digital analytics tools to monitor, measure, and report on the performance of all digital marketing touchpoints.
  • Provide actionable insights and recommendations based on data analysis to continuously improve the effectiveness of digital marketing efforts.
  • Prepare bi-weekly reports on key metrics, KPIs, and ROI for digital marketing activities.

Partnerships & Collaboration

  • Collaborate with internal teams, partners, and stakeholders to enhance digital marketing efforts.
  • Engage in grassroots activations, including collaborations with industry partners and educational institutions, to expand reach and build relationships within the industry.

Requirements

  • Minimum Bachelor's degree in marketing, digital marketing, or a related field.
  • Minimum of 3-5 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
  • Expertise in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads, TikTok Ads, and social media platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional command of English, with excellent writing and proofreading skills.
  • High level of initiative, creativity, and strategic thinking.
  • Strong interpersonal skills and the ability to work collaboratively in a team environment.
  • A passion for education and experience in the education industry is an advantage.


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