Demand Generation Leader

6 days ago


Johor Bahru, Johor, Malaysia Westernacher Consulting Full time
Demand Generation Expertise

We are looking for a Demand Generation Leader to join our team in Malaysia. As a key member of our marketing team, you will be responsible for driving pipeline growth and digital transformation through innovative demand generation strategies.

The ideal candidate will have a strong background in marketing automation, CRM platforms, and lead scoring. With hands-on experience in executing multi-channel demand generation campaigns, they will be able to optimize lead nurturing and conversion strategies using tools like HubSpot, Marketo, and Pardot.

  • Develop and execute co-marketing campaigns with SAP, AWS, and other strategic partners
  • Plan and execute virtual & in-person events, webinars, and industry conferences to boost brand authority
  • Track KPIs like MQLs, SQLs, CAC, and conversion rates to optimize strategies for pipeline acceleration

A minimum of 3+ years of experience in B2B marketing & demand gen, preferably in SAP, IT consulting, or enterprise software, is required.



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