Manager, Brand

**Y**OUR ROLE AS A**:

- Manager, Brand_

**WHAT YOU’LL CHAMPION**:

- Develop and execute brand identities, strategies and initiatives.
- Manage, improve and assist in steering our voice and brand representation across advertising and operational communications.
- Develop, maintain and act as a guardian of the brand, its identity, personality and perception by conducting regular audits to ensure compliance across all online and offline channels, internal assets, and customer touch points among others.
- Stay closely connected to the overall brand experience of an AirAsia guest (i.e. from pre-booking to post-booking experience of our relevant services etc.).
- Prepare proposals that cover rationales, direction, strategy and recommendations.
- Communicate and build strong relationships with teams across the group and cross-functions.
- Work closely with the wider brand, creative & content team to develop and implement long-term brand building efforts against key business objectives.
- Manage the quality of brand communications and branding placements across assets both digital and physical.
- Manage brand budget according to portfolio or project where applicable.
- Identify critical issues, trends and opportunities.
- Identify the right audience/communities to connect with.
- Collaborate with creative thinkers and creators in the company to keep the brand forward thinking and always in the thick of popular culture and trends.
- Work alongside potential brand partners and agencies.
- Manage sponsorship portfolio and/or projects on an ad-hoc basis.
- Follow through with post-campaign results for learnings and reporting.
- Lead strategic conversations that help rethink and reimagine the way we communicate with current and future consumers.
- Work agile and react quick to new information and direction.
- Prepared for all round cross-function support if needed.
- Manage group corporate branding, sponsorship portfolios and ambassador engagement across the group.
- Assist in annual tracking and monitoring of brand health & valuation via periodic brand health and valuation studies.
- Trademark management, covering registration, renewal, monitoring, and enforcement against infringement activities.

**WHO YOU ARE**:

- At least 4 years in a Brand, strategy or accounts servicing role.
- A degree or higher in brand, marketing, communications, creative or similar.
- Experience in partnership marketing or sponsorship management is beneficial.
- Must be confident, self-motivated, meticulous, resourceful, and able to perform under tight deadlines.
- Able to travel as and when required.
- Proficient in oral and written English. Proficiency in other languages, especially Bahasa Melayu and Mandarin is beneficial.
- Exceptional communication skills including presenting.
- Ability to maintain high confidentiality, tactful and discreet when dealing with people.
- Strong and genuine passion and understanding for sports, entertainment, or related industries.
- Thorough understanding of brand marketing strategy, strong communications skills, and the ability to find creative and unique solutions.
- Good understanding of relevant distribution & advertising platforms.
- Strong planning and project management skills. Detail-oriented and capable of managing multiple projects simultaneously.
- Ability to work independently and as part of a team.
- Strong understanding of brand management principles.
- Familiarity with Adobe Creative Cloud, Canva, Figma or similar is an added advantage.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.