Brand Manager

2 weeks ago

Kuala Lumpur, Malaysia The Swatch Group (Malaysia) SDN BHD Full time

**Job description**:
We’re looking for an experienced Brand Manager to lead the growth and evolution of our brand. In this role, you’ll shape brand strategy, identify new opportunities for expansion, and turn insights into impactful plans that drive business results. You’ll champion the brand’s purpose and ensure its integrity across all marketing touchpoints. Working closely with cross-functional teams, you’ll guide product positioning, strengthen market presence, and inspire a consistent brand experience that resonates with our customers.

**Key Accountabilities**

**General Management**
- Develop and implement brand strategies aligned with Brand HQ requirements and local market needs.
- Ensure consistent brand messaging across all retail touchpoint.
- Take ownership of and manage the budget, balance sheet and income statement for the brand.
- Prepare and submit the various reports requested by Brand HQ on time.
- Develop annual business plans.

**Sales & Distribution**
- Distribution / sales strategies to be implemented in line with brand's parent company strategy.
- Implement corporate and international procedures (sales techniques, security, etc.).
- Coordinate the sales of products.

**Marketing & Communication**
- Prepare the marketing and communication plans for the country.
- Provide recommendations and consults with the Brand HQ about overall product strategies, communication strategies and distribution strategies (to be done in close cooperation with Country Manager).
- Pricing of products according to the international pricing policy of the brand and in line with defined Swatch Group and Brand policy for the country.

**Retail Channel Management**
- Build and maintain strong relationships with retail partners, business partners and key accounts.
Develop sell-in and sell-through strategies to maximize performance via training, merchandising and promotional support.
Conduct regular store visits and monitor in-store execution to ensure brand visibility and compliance.

**Customer Service**
- Provide customer care by responding to client enquiries and addressing their needs promptly and effectively.
- Liaise with the brand HQ CS department to support the local CS structure in implementing Brand HQ recommendations.
- Follow up the ageing report for the open repairs with the support of the local Head of Customer Services to ensure the TAT set by the brand are met.

**Logistics & Inventory Management**
- Manage with the help of the local Logistics Manager and the brand HQ the inventories in the country.
- Suggest and execute the distribution policy for the country in line with Swatch Group and Brand overall distribution policy.

**Profile**:

- Bachelor’s degree from marketing, business studies, or any relevant business courses.
- Experience in brand management, sales or retail marketing, preferably in watches, outdoor gear or premium consumer goods.
- Proven success in driving sales through third-party retail channels.
- Strong commercial acumen and analytical mindset.
- Excellent communication, negotiation and presentation skills
- Willingness to travel frequently and work hands-on in the field.
- Passion for outdoor lifestyle, aviation or adventure is a plus

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