Assistant Brand Manager

1 week ago

Petaling Jaya, Malaysia Unicharm Singapore Pte Ltd Full time

**Brand & Marketing Strategy Execution**
- Assist in developing and executing integrated marketing plans for assigned pet care categories (pet food, grooming, hygiene).
- Coordinate 360° marketing campaigns including digital, in-store activation, trade promotions, and new product launches.
- Ensure all initiatives are aligned with brand positioning, pet owner needs, and business objectives.

**Performance Monitoring & Reporting**
- Track sales performance, market share, promotional ROI, and brand health indicators on a weekly/monthly basis.
- Prepare and present regular reports and actionable insights for internal review and decision-making.
- Work with internal data and analytics teams to drive more granular understanding of brand and channel performance.

**Cross-functional Collaboration**
- Collaborate closely with Sales, Trade Marketing, Supply Chain, and Product Development to ensure end-to-end execution of brand initiatives.
- Align on promotional volume forecasts, inventory planning, and in-store activities.
- Support product lifecycle planning and manage timelines for new SKU launches.
- Coordinate with HQ and export markets for product importation processes, including preparation and submission of licensing, regulatory, and documentation requirements to ensure smooth market entry and compliance.

**Volume Forecasting & Demand Planning**
- Prepare accurate sales volume forecasts for new product launches, promotional campaigns, and seasonal uplifts.
- Validate forecasts using historical sales data, market intelligence, and feedback from Sales and Supply Chain teams.
- Identify and mitigate demand-supply gaps in coordination with relevant departments.

**Consumer Insight & Market Engagement**
- Partner with Consumer Insight team or agencies to design and implement research (e.g., surveys, focus groups) specific to pet owners and purchasing behavior.
- Conduct regular store visits and on-ground interactions with pet shop owners, grooming centers, and end consumers.
- Identify insights and market opportunities for product or communication improvements.

**Project Management**
- Lead/support the rollout of pet care category-specific marketing projects and innovation initiatives.
- Ensure timely delivery, within budget, and with clear KPI tracking for each project.

Pay: RM6,500.00 - RM8,000.00 per month

**Benefits**:

- Dental insurance
- Flexible schedule
- Health insurance
- Professional development

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 4 years (required)
- Brand Management: 5 years (required)

Work Location: In person

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