Country Brand Manager

2 weeks ago

Kuala Lumpur, Malaysia Pfizer Full time

The Country Brand Manager is accountable for brand and portfolio strategies. This role requires the CBM to manage the end to end process of brand tactical plan and investment budget for advertising & promotion (A&P) aligned to country, regional and global model. The CBM is also accountable for the P&L of the brands in accordance with the company’s and brands’ strategic direction. Part of the responsibilities, the CBM collaborates effectively with various cross functional team members in order to implement and execute best-in-class GTM and tactical plans including customer engagement for Paxlovid’s prioritized segment.

ROLE RESPONSIBILITIES

In order of importance, indicate the primary responsibilities critical to the performance of the role. It is recommended not to list actual tasks but focus on 5-8 essential responsibilities that highlight accountability and level of judgment required.

Key Responsibilities Include:
Strategy
- Build and update cross functional platform to ensure the deliverable.
- Develop and drive the brand strategies aligned with global, region and country.
- Initiate and lead brands’ related initiatives and drive functional accountability to meet the agreed timeline and quality of works.
- Develops proper remediation plans for identified risks when applicable with strong agility.

Operational and Business Performance
- Makes strategic decisions to prioritize activities should there is any stretch situation through a rigorous coordination with key stakeholders.
- Forecast brand and portfolio performance and track progress towards target.
- Accountable to all relevant areas relating to brands, i.e. supply forecast, pricing, KOLs development, and hospital/institution listing plan, etc
- Cross-functional brand leadership including sales, marketing, medical, access, legal, compliance, corporate affairs, regulatory, supply, communications, etc to ensure plans and programs are effectively executed with available resources.

Compliance
- Ensure high standards of Compliance to norms, policies, and procedures.

QUALIFICATIONS

Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.
- Fluency in written and spoken English
- Bachelor's Degree; Master degree or MBA desired
- Excellent stakeholder management skills internally and externally
- Able to work in a cross-functional environment as a team player with excellent interpersonal skills
- Excellent verbal and written communications skills
- Ability to persuade, negotiate or influence others
- A self-motivated, highly enthusiastic and industrious individual. Strategic and innovative thinker with growth mindset and able to anticipate future needs.

Non people manager

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE

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