Digital Marketing Executive

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Sunway VISIO Tower Office
- Leading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio
- Plan, launch, and manage end-to-end digital marketing campaigns across multiple platforms (Meta, LinkedIn, Google etc...) to promote various trade shows.
- Partner with sales, project, and marketing team to work out effective marketing campaigns that engage target audiences and deliver measurable results.
- Translate high-level marketing strategies into practical campaign metrics, including acquisition, engagement, retention, and brand awareness goals. Develop new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
- Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimization and ROI.
- Utilize marketing analytics and reporting tools such as Looker Studio, Google Analytics 4 (GA4), and UTM tracking to monitor and optimize campaign performance. Ensure accurate campaign measurement through Google Tag Manager (GTM).
- Leverage audience insights to better target and create personalized marketing content that resonate with the right audience at the right time.
- Manage and optimize campaign budgets, ensuring spend is aligned to key performance metrics.
- Champion a data-driven marketing culture, using analytics to continuously refine campaign performance, audience engagement, and ROI.

**Qualifications**
- Bachelor’s degree in Business, Communications, or Marketing, or an equivalent combination of practical and relevant experience.
- Experience in leading/executing digital marketing campaigns including organic and paid campaigns for projects/events/products.
- Excellent language proficiency in English; Ability to speak and write in Chinese and/or Bahasa Malaysia is a bonus.
- Excellent verbal and written communications skills.
- Creative mind-set towards designing and content creation.
- Desire to develop skills and knowledge.
- Possess a knack for multi-tasking and take pride in flawless work.
- Dynamic team player.

**Additional Information**

Our benefits include:

- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.