Junior Digital Marketing Specialist

5 days ago

Setia Alam, Malaysia Senandika Studio Sdn Bhd Full time

Junior Digital Marketing Specialist - Umbi

At **Umbi**, we create modern lifestyle fashion pieces inspired by bold prints, family moments, and cultural stories. As we grow our brand across Malaysia and beyond, we are seeking a **Junior Digital Marketing Specialist** who can take ownership of our digital channels and drive measurable results.

This role is ideal for someone with some hands-on experience in performance marketing, who enjoys combining **creativity, data, and strategy** to grow an exciting fashion brand.

**What You’ll Do**
- Plan, manage, and optimize paid campaigns across Meta Ads, Google Ads, and other performance channels to drive sales and lead generation.
- Monitor campaign performance, analyze data, and prepare reports with actionable insights.
- Work closely with the creative team to develop compelling ad visuals, copy, and content aligned with Umbi’s brand voice.
- Conduct keyword research, audience targeting, and market analysis to refine campaigns and improve ROI.
- Explore and test new platforms, trends, and marketing tools to expand brand reach.
- Collaborate with internal teams and external vendors to execute and optimize digital initiatives.

**What We’re Looking For**
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in digital marketing, ideally with exposure to eCommerce or fashion.
- Strong analytical mindset with ability to interpret data and optimize campaigns.
- Excellent communication and copywriting skills in English and Malay (Mandarin is a plus).
- Familiarity with marketing automation/CRM tools is an advantage.
- A proactive, resourceful problem-solver who can balance creativity with performance.

**Why Join Umbi**
- Competitive salary + performance incentives.
- EPF, SOCSO, and EIS contributions.
- Career growth opportunities in a fast-growing fashion brand.
- Collaborative, creative, and supportive team environment.
- Opportunity to directly impact Umbi’s online growth and brand expansion.

Join us in shaping Umbi’s digital presence and take your marketing career to the next level with a homegrown Malaysian brand.

Pay: RM3,000.00 - RM4,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Ability to commute/relocate:

- Setia Alam: Reliably commute or planning to relocate before starting work (preferred)

Work Location: In person

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