Marketing & Product Specialist

2 days ago

Setia Alam, Malaysia Fotile Marketing Sdn Bhd Full time

**Marketing & Product Specialist**

**Digital Marketing & Content Creation**
- Analyze, plan, and conceptualize new ideas for the company website and social media platforms (Facebook, Instagram, YouTube, etc.).
- Manage copywriting for online marketing content across platforms.
- Plan and execute integrated digital marketing campaigns.
- Monitor SEO and campaign performance regularly, adjusting strategies accordingly.
- Create and edit graphics and videos for digital and social media content.
- Manage the company’s e-store and online platforms (e.g., Lazada, Shopee).

**Advertising, Promotions & Campaign Management**
- Brainstorm and develop ideas for creative marketing campaigns.
- Execute both offline and online marketing initiatives that align with brand objectives.
- Identify marketing opportunities and partnerships for collaboration.
- Conduct research and analysis of market trends and competitor activities.

**Product Marketing & Strategy**
- Develop and implement go-to-market strategies for new product launches.
- Craft compelling product positioning and messaging based on market and customer insights.
- Plan and manage product awareness, education, and adoption campaigns.
- Monitor product performance and collect customer feedback to inform continuous improvement.

**Product Training**
- Develop and deliver training programs for internal teams (sales, customer service, etc.) and external partners (dealers, promoters).
- Ensure comprehensive understanding of product features, value propositions, and use cases.
- Regularly update training materials to reflect the latest technologies and innovations.

**Event Management**
- Organize internal and external events, including workshops, product launches, and brand activations.
- Coordinate with cross-functional teams (Sales, Marketing, Service) for seamless execution.
- Engage with key stakeholders to drive participation and brand alignment.

**Performance Monitoring & Reporting**
- Track campaign effectiveness, product performance, and market reception.
- Generate reports and dashboards for management to support strategic decisions.

**Other Responsibilities**
- Support the marketing team with related duties and projects.
- Perform ad-hoc tasks assigned by the Marketing Manager or HOD.
- Demonstrate company products to sales teams, dealers, and partners when needed.
- Participate in marketing events, roadshows, or workshops as required.

**Job Requirements**
- Bachelor’s Degree/Postgraduate Diploma in Marketing, Mass Communication, Advertising/Media, Business Studies/Management, or related field.
- Minimum 2 years of relevant working experience.
- Strong communication skills in English, Bahasa Malaysia, and Mandarin (preferred).
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and Adobe Illustrator/Photoshop.
- Strong creative thinking and design sensibility.
- Passion for digital marketing and content creation.
- Ability to travel when necessary.
- Pleasant personality and ability to interact with stakeholders at all levels.

**Job Types**: Full-time, Permanent

Pay: RM3,500.00 - RM5,000.00 per month

**Benefits**:

- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Application Question(s):

- Expected Salary
- Notice Period

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)
- Mandarin (preferred)

Work Location: In person

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