Influencer Marketing Specialist

**Find the Voices That Build the Brand**:
At BJAK, we believe every great product starts with the right story. We’re looking for an Influencer Marketing Specialist (Content & KOL/KOC Strategy) to help us amplify our brand voice and connect with millions of people through authentic, engaging content.

In this role, you’ll take ownership of the end-to-end influencer marketing process - from identifying the right KOL/KOCs to building strong relationships, ideating impactful content, and measuring performance. The stories you help create and scale will directly shape how fast and how far we grow.

**What You’ll Do**
- Be the driver of influencer marketing - sourcing, evaluating, and onboarding KOL/KOCs who align with BJAK’s brand and objectives.
- Build and nurture strong, long-term relationships with influencers to ensure creative, impactful collaborations.
- Plan, brainstorm, and brief influencers on content ideas that drive awareness, educate audiences, and promote BJAK’s key campaigns.
- Review and select influencer-generated content weekly for distribution on BJAK’s social media channels.
- Analyze influencer campaign performance, report results, and optimize for engagement and ROI.
- Stay on top of content trends and platform updates, adapting them into BJAK’s campaigns to keep content fresh and relevant.
- Ensure all influencer-led content is delivered on time, at high quality, and in line with compliance standards.

**What We’re Looking For**
- You see influencer marketing as a craft - not just paid posts, but storytelling that builds trust and brand love.
- You’re energized by fast-moving social platforms and know how to ride the wave of new trends.
- You’re a natural connector, building relationships that last with creators and influencers.
- You balance creativity with performance, combining great ideas with data-driven execution.
- You thrive in ambiguity, adapt quickly, and keep campaigns focused on results.
- You take initiative and run influencer campaigns with full ownership, end-to-end.

**You’ll Excel in This Role If You**
- Have a sharp eye for content and can spot influencers who truly resonate with their audience.
- Are organized and detail-driven, managing multiple influencer collaborations without dropping the ball.
- Communicate clearly and confidently, whether briefing influencers or presenting results internally.
- Love building - from campaign concepts to influencer partnerships to reporting processes.
- Take full ownership of campaigns, from ideation to post-performance analysis.
- Move fast, but always with thought, care, and precision.

**The Right Fit Has**
- 2-4 years of experience in influencer marketing, KOL/KOC management, or social media campaigns.
- Proven ability to source, manage, and deliver results with influencers across TikTok, Instagram, YouTube, and other platforms.
- Strong understanding of digital and social content trends.
- Analytical skills with experience tracking campaign performance and ROI.
- Excellent communication and relationship management skills.
- Comfort working in a flat, fast-paced, and evolving startup environment.

**Nice to Have**
- An established network of influencers across multiple categories.
- Experience in social commerce, affiliate/KOC campaigns, or community building.
- Familiarity with regional influencer markets (ASEAN, China, Japan, Taiwan).
- Creative experience in content production, copywriting, or campaign design.
- Exposure to influencer campaign management tools and analytics platforms.

**Why Join BJAK**
- Above-market remuneration
- Fast-track career growth & exposure
- Meaningful, mission-driven work
- Collaborative and inclusive team culture
- Flat structure - ideas and initiative matter more than titles
- High autonomy, real responsibility, and unlimited growth potential

**About BJAK**

We operate across Malaysia, Taiwan, and Japan, and are building next-generation AI systems to transform how people experience financial services in ASEAN.

If you're looking for a company where you can grow fast, think big, and make meaningful impact - join us.