Social Media Executive

2 weeks ago

Kuala Lumpur, Malaysia Temokin Development Sdn Bhd Full time

**KEY RESPONSIBILITIES**:
**1. Content Creation & Management**
- Develop, curate, and publish engaging content (posts, videos, reels, stories, graphics).
- Maintain a content calendar aligned with campaign timelines and business objectives.
- Ensure brand tone and visual identity are consistent across platforms.
- Develop property-specific content such as project launch highlights, construction progress, drone shots, show unit tours, event coverage, and buyer testimonials.
- Create location-based content (neighbourhood highlights, lifestyle storytelling) to strengthen project positioning.

**2. Campaign Execution & Optimization**
- Plan and execute paid and organic social media campaigns
- Monitor and optimize campaigns to maximize reach, engagement, and conversions
- Collaborate with design, sales, and marketing teams for campaign alignment.
- Work closely with the sales team to ensure social media leads are properly captured, qualified, and followed up.
- Manage WhatsApp Business API / CRM integration to ensure seamless lead flow from campaign to sales consultant.

**3. Community Engagement**
- Respond promptly to comments, messages, and inquiries.
- Build and manage online communities to enhance customer relationships.
- Identify opportunities to engage with influencers, partners, and relevant online communities.
- Cover and promote on-ground events (hi-tea, launch ceremonies, signing events) through live updates, livestreams (FB/IG/TikTok Live), and post-event content.

**4. Analytics & Reporting**
- Track and analyze KPIs: engagement, reach, follower growth, CPL, ROAS.
- Provide monthly reports with insights, trends, and recommendations.
- Benchmark competitors and identify best practices.
- Track and report on lead quality metrics (appointments, show unit visits, bookings), not only raw leads.
- Benchmark against property portals and competitors (PropertyGuru, iProperty, EdgeProp) to identify positioning gaps.

**5. Monitoring & Innovation**
- Stay updated with social media trends, platform updates, and algorithm changes.
- Propose creative ideas to drive engagement and improve brand visibility.
- Explore emerging channels relevant to property buyers such as TikTok, YouTube Shorts, and LinkedIn (for investor/corporate market).
- Stay updated on advertising compliance (Bumi quota, KPKT guidelines, platform ad policies) to avoid regulatory or ad rejection issues.

**QUALIFICATIONS**:

- Bachelor’s Degree / Diploma in Marketing, Mass Communication, Digital Media, Business, or related field.
- 2-3 years of hands-on experience in social media marketing (preferably in property development, real estate, or high-value products like automotive).
- Strong portfolio of managed campaigns (organic + paid), with proven track record in lead generation & conversion.

**Job Types**: Full-time, Permanent

Pay: RM3,000.00 - RM3,800.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Application Question(s):

- Are you a person who always keeps up with current trends in social media marketing?
- Do you have any experience working in the property development industry?
- What is your notice period?
- What is your expected salary range (RM) for this role?
- Are you able to do data analysis to ensure the success of your social media campaigns?

**Experience**:

- Digital marketing: 2 years (preferred)

Willingness to travel:

- 100% (preferred)

Work Location: In person

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