Platform Specialist

**About Us**
Brighten Business Consulting is a Hong Kong-based Employer of Record (EOR) and business outsourcing firm with offices in Malaysia, Taiwan, the UK, and Australia. With over a decade of experience in HR, marketing, and business expansion solutions, we help global companies hire, manage, and grow remote teams across the Asia Pacific region — quickly, compliantly, and efficiently.

Our Malaysia branch, established in 2018, is home to a dynamic team delivering trusted EOR and remote staffing services to clients from Hong Kong, Taiwan, Singapore, Australia, and beyond. Join us and be part of a team connecting global businesses with local talent.

**About Our Client**
They’re a leading ad tech consultancy in APAC, enabling brands via Google Marketing Platform, data analytics, programmatic, and creative solutions. They support multinational clients and operate in a high-growth, multicultural environment.

**Job Scope**:
**Google Marketing Platform (GMP) Expertise & Client Enablement**
- Act as the Subject Matter Expert (SME) for GMP tools including Campaign Manager 360 (CM360), Display & Video 360 (DV360), and Search Ads 360 (SA360).
- Provide expert guidance and technical support to clients for complex GMP-related queries.
- Lead client onboarding, training sessions, and workshops to drive successful platform adoption.
- Conduct platform audits and strategic consultations in collaboration with Customer Success Managers.
- Validate and audit media tags via Google Tag Manager (GTM) for accurate campaign tracking.
- Develop and maintain documentation, product updates, best practices, and roadmaps.

**Support for Digital Analytics & CRO Projects**
- Assist in the implementation, QA, and consulting aspects of digital analytics projects.
- Support Conversion Rate Optimization (CRO) initiatives — including test setup, execution, and analysis using platforms like AB Tasty and VWO.

**Cross-Team Collaboration & Innovation**
- Work with cross-functional teams to deliver holistic digital maturity solutions.
- Contribute to ad-hoc projects that drive innovation and support strategic business goals.

**Qualifications & Experience**:

- 3-4+ years of experience in digital marketing, ad tech, or digital analytics roles.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience in client support or consulting roles is a strong advantage.

**Languages**
- Proficiency in English and Chinese (Cantonese & Mandarin) - both spoken and written - is essential.

**Mindset & Soft Skills**
- Curious, proactive, and self-driven with a strong growth mindset.
- Thrives in fast-paced, multinational environments and enjoys working with distributed teams.
- Excellent verbal and written communication, presentation, and client support skills.
- Strong in time management, multitasking, and adapting to changing priorities.

**Technical Skills**
- Hands-on experience with CM360, DV360, and SA360.
- Good understanding of media trafficking, campaign measurement, programmatic advertising, and SEM.
- Experience with Google Analytics (GA) and Google Tag Manager (GTM) is a plus.
- Familiarity with CRO tools like AB Tasty and VWO is advantageous.
- Basic knowledge of HTML, CSS, and JavaScript is a bonus.
- Prior experience in technical writing and customer/technical support is preferred.

**Benefits**:

- 5 working days.
- Hospital insurance
- Medical claim allowance
- Parking allowance
- Friendly and good working environment
- Free snacks & beverages
- Increment depends on work performance.
- Year-end bonus based on work performance.
- Festival gifts, birthday benefits etc
- Working place nearby MRT station.

**Office Locations: Sunway Velocity**

Pay: RM7,500.00 - RM8,500.00 per month

**Benefits**:

- Additional leave
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Work Location: In person