Influencer Marketing Strategist
9 hours ago
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Responsible for the overall performance management and implementation of Shopee’s Influencers Pay-per-Posting (PPP) Program activations for Shopee’s sellers
- Plan and curate Influencer PPP initiatives/programmes for mega and non-mega campaigns
- Work closely with Business Development team to close seller take-up of PPP packages
- Work closely with other internal teams to ensure effective execution of all deliverables in a timely manner
- Track and analyse influencers' and program's performance daily, and identify areas of improvement
- Prepare and present performance reports across all PPP activations
- Monitor industry trends and explore innovative growth solutions to continuously scale up the program
- Any other related tasks that may be assigned from time to time
**Requirements**:
- Bachelor’s degree in Business / Marketing or other relevant fields of studies
- Minimum 2 years of relevant working experience in influencer marketing, talent management or digital marketing
- Experience in stakeholder management - within and outside of team
- Strong in project management
- Problem-solving mindset, with ability to break down problem and propose solutions
- Strong drive to learn and grow in a fast-paced environment
- Able to multitask and work within tight deadlines
- Proficient in Microsoft Excel
- Experience in a team-oriented workplace is preferred
- Demonstrated good functional excellence within KOL / influencer industry and ecosystem
- Demonstrated strong analytical and strategic thinking skills
- Good business judgment
- Good verbal, written and presentation skills (English)
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