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Campaign Specialist, Marketing

3 weeks ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As a Campaign Specialist in the marketing department, you will be responsible for planning, executing, and optimizing marketing campaigns to achieve business objectives. This role involves collaboration with cross-functional teams, utilizing various channels, and analyzing campaign performance to drive success.

**Responsibilities**:

- Develop campaign strategies aligned with business goals.
- Work with content creators, designers, and copywriters to develop compelling and on-brand campaign materials.
- Develop detailed campaign timelines and project plans.
- Coordinate tasks and deliverables with internal teams and external vendors to meet deadlines.
- Monitor campaign performance using analytics tools.
- Monitor expenses and optimize budget allocation for maximum impact.
- Plan and execute A/B tests on various campaign elements to optimize performance.
- Collaborate with design, content, product, and sales teams to ensure campaign alignment with overall business strategies.
- Continuously optimize campaigns based on data insights and industry best practices.

**Requirements**:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in marketing with a focus on collaboration and project management.
- Strong interpersonal and communication skills.
- Experience in managing cross-functional teams and projects.
- Familiarity with collaboration tools and project management methodologies.
- Strategic thinking and ability to align collaboration efforts with business objectives.
- Analytical mindset with the ability to interpret data and insights.
- Leadership skills with the ability to inspire and motivate teams.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire