Digital Marketing Manager

**Key Responsibilities**:
**Paid Media Strategy & Execution**
- Develop tailored communication, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other new platforms.
- Conduct audience research and segmentation to target the right demographics and increase ROI.
- Design and test compelling ad creatives in collaboration with the creative team.
- Provide recommendations for improvement.

**Data Analytics & Insights**
- Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
- Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools.
- Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
- Track key performance metrics (CTR, CPC, CPA, ROAS, Conversations, etc.) and deliver actionable insights to optimize campaigns.
- Create detailed performance reports and dashboards for stakeholders, highlighting trends, opportunities, and areas for improvement.
- Leverage data to make informed decisions about audience targeting, bidding strategies, and ad placements.
- Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

**Campaign Optimization**
- Continuously A/B test creative elements, ad copies, audiences, and placements to enhance campaign results.
- Optimize budgets and bidding strategies to ensure cost efficiency and high ROI.
- Monitor and adjust campaigns in real-time to meet business objectives and KPIs.

**Budget Management**
- Allocate, monitor, and recommend advertising budgets effectively to maximize returns.
- Ensure campaigns are delivered within budget and aligned with business objectives.

**Trends & Platform Updates**
- Stay updated on digital advertising trends, algorithm changes, and platform updates.
- Applies up to date recommendations.

**Collaboration & Communication**
- Work closely with the Regional Marketing Head, Supervisors, content creators, creatives, and external agencies to align campaigns with overall marketing goals.
- Share campaign insights and performance reports with stakeholders regularly.

**Position Requirements**:

- Bachelor’s degree in Marketing, Advertising, Data Analytics, or a related field.
- Three years of experience in managing paid advertising campaigns (agency or in-house).
- Proven track record of successful lead generation and ROI-driven campaigns.
- Strong understanding of social media platforms, advertising formats, and targeting options.
- Proficiency in using Meta, Tiktok, and Google Ads. (plus if you are competent in other platforms).
- Experience in the fitness or wellness industry.
- Familiarity with basic graphic design or video editing tools (e.g., Canva, Premiere Pro).
- Knowledge of advanced analytics techniques like cohort analysis or predictive modeling.
- Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

**Key Skills**:

- Excellent analytical skills and ability to interpret data to drive decision-making.
- Creative mindset with the ability to develop engaging ad content.
- Strong communication and collaboration skills.
- Detail-oriented and able to manage multiple projects simultaneously.

Pay: RM8,000.00 - RM10,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Dental insurance
- Gym membership
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Monday to Friday

**Experience**:

- in managing paid advertising campaigns: 3 years (preferred)

Work Location: In person