Digital Marketing Specialist

2 weeks ago

KL Eco City, Malaysia Trainocate (M) Sdn Bhd Full time 36,000 - 42,000 per year

Job responsibilities:

Social Media Marketing

  • Build and manage the company's social media profiles and presence, including Facebook, Instagram, LinkedIn, YouTube and additional channels that may be deemed relevant
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

Content Marketing

  • Write various types of articles on our blog on various topics
  • Optimizing content/resources (E-books, whitepapers, infographics, guides etc for search engines and lead generation
  • Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

Email Marketing

  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

Paid Marketing

  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs

Search Engine Optimization (SEO)

  • Perform on-page optimization on Trainocate's website
  • Monitor and improve technical SEO
  • Build and manage off-page SEO initiatives
  • Provide regular SEO performance reports

Requirements:

  • Min 1-2 year working digital marketing experience
  • Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms
  • Working knowledge of web analytical tools (Google Analytics/GA4/Google Search Console etc)
  • Working knowledge of email marketing platforms (MailChimp, Zoho etc)
  • Working knowledge of paid media platforms (Google Ads, LinkedIn Ads, Meta Ads etc)
  • Working knowledge of SEO apps (Ahrefs, SEMrush. Moz etc)
  • Active and well-rounded personal presence in social media, with a command of each network and their best practices
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Impressive writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
  • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics
  • Excellent organizational skills to work independently and manage projects with many moving parts

Job Type: Full-time

Pay: RM3, RM3,500.00 per month

Benefits:

  • Dental insurance
  • Health insurance
  • Opportunities for promotion
  • Professional development

Work Location: In person

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