Digital Marketing Specialist
2 days ago
**Key Responsibilities**:
- **Social Media Management**:
- Create and schedule engaging content across all social media platforms.
- Monitor and respond to audience interactions.
- Analyze social media performance and adjust strategies accordingly.
- **Search Engine Optimization (SEO)**:
- Perform keyword research to guide content creation.
- Optimize website content for search engines.
- Monitor and analyze SEO performance and make recommendations for improvement.
- **Paid Advertising**:
- Plan and manage pay-per-click (PPC) advertising campaigns.
- Track and report on the performance of paid campaigns.
- Optimize ad copy and landing pages for better results.
- **Content Creation**:
- Develop high-quality, engaging content for various digital platforms.
- Collaborate with the design team to create visuals that enhance marketing messages.
- Ensure all content aligns with brand voice and messaging.
- **Analytics and Reporting**:
- Use tools like Google Analytics to track website traffic and user behavior.
- Prepare regular reports on campaign performance.
- Make data-driven recommendations for marketing strategy improvements.
**Qualifications**:
- **Education**: Bachelor’s degree in Marketing, Communications, or a related field.
- **Experience**: Minimum of 1 years of experience in digital marketing.
- **Skills**:
- Strong understanding of digital marketing channels and tools.
- Excellent written and verbal communication skills.
- Ability to analyze data and make informed decisions.
- Creative thinking and problem-solving abilities.
**Job Types**: Full-time, Permanent, Fresh graduate
Pay: RM2,500.00 - RM3,500.00 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Professional development
Schedule:
- Monday to Friday
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 1 year (required)
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