Digital Product Manager

2 weeks ago

KL Eco City, Malaysia FWD Insurance Full time 90,000 - 120,000 per year

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit

For more information about FWD Hong Kong, please visit

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DIGITAL PRODUCT MANAGER

Job Responsibilities

  • Scope business requirements, prepare budget requirements and manage end-to-end digital product delivery including website changes, updates and enhancements and any other digital product implementation as planned.
  • Develop and execute go-to-market strategy and monitor progress for digital marketing plans including lead generation campaigns, product launch campaigns, digital campaigns for distribution channels, search engine marketing.
  • Collaborate with internal stakeholders to communicate strategy and obtain approvals.
  • Deliver outcomes on time ensuring quality standards are met.
  • Develop support documentation required by internal or external stakeholders as reference documents as well as for governance.
  • Monitor, report and analyse findings of data from web traffic, digital marketing campaigns including updating scheduled monthly reports.
  • Highlight potential risk or malfunctions and act to resolve issues.
  • Lead and supervise team members for always-on social media content ideation, development and monitoring, and other digital product products, where assigned.

Job Requirement

  • A bachelor's degree in marketing, business, communications, or a related field.
  • At least 5 years of experience in digital marketing or a related field and managing marketing campaigns.
  • Certifications in digital marketing such as Google Analytics or Google Ads is an advantage.
  • Ability to develop and implement effective marketing strategies with strong analytical skills to make informed decisions.
  • Knowledge of search engine optimization (SEO) and search engine marketing (SEM).
  • Experience with digital advertising platforms like Google Ads and Meta Ads.
  • Familiarity with tools such as GA4, CRM software, and marketing automation platforms.

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