Digital Marketing Specialist

2 days ago

Kuala Lumpur, Malaysia The Virtual Connexion Consultancy Full time

**Job Overview**:
As a Digital Marketing Specialist, you will be responsible for developing and implementing effective online marketing strategies to enhance brand visibility, generate leads, and drive website traffic. You will play a critical role in planning, executing, and optimizing digital campaigns across various channels. This position requires a combination of creativity, analytical skills, and a passion for staying ahead of the latest digital marketing trends.

**Job Type**:Freelance

**Start Date**:Immediately

**Salary**:RM2,500 - RM5,000

**Working Location**:Remote
- **Strategic Campaigns**: Develop and implement creative and data-driven digital marketing campaigns to achieve business goals.
- **Content Optimization**:Create and optimize engaging content for websites, social media platforms, and other digital channels.
- **Social Media Management**:Plan and manage the company’s presence on platforms such as LinkedIn, Facebook, X/Twitter, and Instagram.
- **SEO/SEM Management**:Optimize website structure, content, and paid advertisements to improve search engine rankings and increase traffic.
- **Performance Tracking**: Analyze campaign performance using tools like Google Analytics and prepare detailed reports for management.
- **Collaborations**:Work closely with designers, web developers, and vendors to enhance user experience and improve marketing efforts.
- **Paid Advertising**: Plan, execute, and optimize paid campaigns using Google Ads, Facebook Ads, and other relevant platforms.
- **Landing Page Development**:Collaborate with cross-functional teams to create landing pages that maximize conversions.
- **Brand Consistency**: Ensure all digital efforts align with brand messaging and guidelines.
- **Trend Monitoring**: Stay updated on emerging trends in digital marketing and implement innovative strategies.

**Requirements**:

- Bachelor’s Degree in Marketing, Communications, or a related field.
- Minimum of 3 years of professional experience in digital marketing.
- Proven expertise in managing SEO, SEM, and paid advertising campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, WebTrends, and social media analytics.
- Hands-on experience in managing social media platforms and creating engaging content.
- Creative mindset with experience in designing data-driven marketing campaigns.
- Excellent project management and multitasking abilities in a fast-paced environment.
- Knowledge of video and image editing tools such as Adobe Photoshop or Canva is a plus.
- Strong communication skills and a collaborative approach.

**Job Type**: Freelance

Pay: RM2,500.00 - RM5,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Are you able to work from Mondays to Fridays, 9 am until 6 pm?

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 3 years (required)

**Language**:

- English (required)

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