Apme Marketing Transformation Project Manager

**BAT is evolving at pace - truly like no other organisation.**
**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT MALAYSIA** **IS LOOKING FOR A** **APME MARKETING TRANSFORMATION PROJECT MANAGER**

**SENIORITY LEVEL**:Mid-Senior Level Management
**FUNCTION**: Marketing
**SALARY RANGE**:RM 10,000 - RM13,500 + excellent benefits + market leading bonus
**LOCATION**:Selangor, Malaysia

**ROLE POSITIONING AND OBJECTIVES**

This role is part of Marketing team.

The Marketing Transformation Project Manager primary role is to support deliver GBS Strategic Road map aligned with Group Transformational agenda and expand GBS scope in the space of Digital and Brand Marketing. To start bringing in services from the Marketing and Digital Function into GBS and unlock new growth opportunities through in areas like Digital Marketing, Social Content & Media, E-commerce, Consumer and Sales Analytics and Insights, Customer Experience and to inspire the organisation to believe in the new approach.

This role will have a strong contribution in shaping up the Marketing Strategy of the future as it will contribute to the modernization of our Marketing approach which is moving beyond conventional combustible tobacco products and bring in new sets of digital marketing capabilities that can be scaled to different markets across BAT.
**Reports to**:Marketing Transformation Manager Consumer Lead
**Reporting Level**:Leads Others : Subject Matter Experts & Senior Analyst
**Geographic Scope**:Selangor, Malaysia

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Develop, execute, and support marketing projects across brand and digital marketing work streams. This includes learning about different BAT markets, how they are currently structured in the brand and digital space, the roles and responsibilities, ways of working and governance structure. Then come up with plans to roll out new capabilities in brand and digital space. Strong knowledge of Digital Marketing is critical part of this role
- Track marketing projects using various tools such as MS Project and on internal BAT templates and ensure thorough follow ups with internal and external stakeholders to keep projects on time and audit compliant
- Support Manager in identifying and recommending new business opportunities through actionable and forward-looking insights delivery in the space of brand and digital marketing and analytics.
- Provide input into marketing projects in Digital and Brand marketing areas to ensure the timely input of consumer centric perspective. Be able to bring prior knowledge of digital channels and platforms to suggest improved ways of working suggest kpis for digital capabilities and have prior understanding of how digital capabilities are executed
- Have good understanding of various digital tools such as sprinklr, google analytics, social media management tools and CRM tools (salesforce) and E commerce platforms and its corresponding tools
- Have a solid experience in running marketing project end to end with critical skill being the proficient use of MS Project and MS office.
- Ensures that projects are proceeding according to timelines, meeting targets and expectations, and adhering to established operating parameters; negotiates changes in project resources as necessary to achieve objectives and timelines.
- Create templates that can document project requirements and updates and strong focus on extracting and analysing data and obtaining insights and identify key data points that can help in decision making
**CAN THIS BE YOUR FUTURE ROLE?**:

- Do you have knowledge in Digital Marketing?
- Are you experienced in Marketing Project Management and Transformation?
**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- At least 7 years of work experience in digital and brand marketing role with experience in managing large scale marketing projects preferably in FMCG environment.
- Ability to set and monitor brand and digital KPIs using different tools available and effectively monitor projects, run change communications and create templates to effectively plan and run projects
- Strong functional knowledge of Digital web, e commerce and social media platforms and Analytics tools, Google analytics, Sprinklr, Salesforce etc
- Ability to manage large projects and fuctional knowledge of MS project and MS office
- Strong background in managing brand and digital campaign planning and execution
- Strong stakeholder management skills are critical for this role and ability to work across different time zones
- Strong analytical ability to process data and proactively identify trends, issues and opportunities and translate these into insightful & compelling commercial stories and recommendations.
- Excellent written and verbal communication skills and ability to deliver impactful presentations
- Minimum Bachelors degree in Marketing
**WE ARE BAT**

At BAT we are committ