Lifecycle Marketing Specialist

4 days ago

Kuala Lumpur, Malaysia PropertyGuru Pte Ltd Full time

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 34 million property seekers to connect with almost 55,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, and Vietnam.

**As a Guru you will be accountable for**:

- Collaborating with the Lifecycle Marketing Manager to develop and implement lifecycle marketing strategies aimed at optimizing customer engagement and retention across PropertyGuru’s platforms.
- Assisting in the planning, execution, and optimization of multi-channel lifecycle campaigns to drive user activation, retention, and loyalty.
- Conducting regular analysis of campaign performance and user behavior using tools such as Google Analytics and marketing automation platforms (e.g., Braze, MoEngage, CleverTap).
- Assisting in the coordination of A/B testing and experimentation initiatives to improve campaign effectiveness and customer lifecycle metrics.
- Contributing to the creation of content and assets for lifecycle marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.
- Collaborating closely with cross-functional teams including product, design, content, and analytics to ensure cohesive execution of lifecycle marketing strategies.

**We're looking for someone who**:

- Has experience in lifecycle marketing, digital marketing, or related roles, preferably in a consumer tech or internet company.
- Demonstrates familiarity with marketing automation platforms (e.g., Braze, MoEngage, CleverTap) and web analytics tools (e.g., Google Analytics).
- Possesses basic analytical skills with the ability to interpret data and assist in translating insights into actionable strategies.
- Is detail-oriented with strong organizational skills to manage multiple tasks and deadlines effectively.

At PG, every Guru is guided by our comprehensive development map, which includes:
**Core Values**
Own It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate Success
Push Beyond Good; Create What's Next

**Leadership Traits**
Engaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.

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