Customer Lifecycle Marketing Specialist

6 days ago

Kuala Lumpur, Malaysia BID Operations Full time

**About the Role**:
Reporting to the Customer Lifecycle Marketing Manager, this role will work alongside our Acquisition, CS, Back Office, and Product teams, as well as international Sales and CS teams. In this role, you will have the opportunity to experience global markets, diversified customer bases, and a wide range of martech, all of which will develop your career growth.

**Key Responsibilities**:

- Work within with the Lifecycle team to assist in the delivery of the TMGM lifecycle strategy for our global audience.
- Develop advanced client journeys within the Salesforce/Hubspot marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
- Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
- Identify opportunities to segment clients and deliver highly personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
- Conduct regular campaign A/B and control group testing to optimise campaign performance.
- Report on the performance of campaigns to key internal stakeholders and suggest improvements.
- Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns. Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.
- **General Responsibilities**:

- Support the Customer Lifecycle Marketing Manager with strategic lifecycle and content planning.
- Maintain personal/professional development to meet the changing demands of the role.
- Build and maintain strong relationships with stakeholders across ANZ.
- Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.
- Complete all mandatory compliance training

**Requirements**:

- Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
- Tertiary qualification in Marketing, Business IT or a related field of study.
- Previous experience using marketing systems e.g. HubSpot, Salesforce Marketing Cloud, SalesForce or a close automation system equivalent as an advanced user.
- Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
- Advanced knowledge of Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.

**Benefits**
- Rewarding career development with regional exposure.
- Continuous team-building activities.
- Festive seasons and monthly birthday celebrations.
- Medical, dental, optical, and gym benefits, along with various types of leave.
- Young, vibrant, and open work culture.

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