Customer-lifecycle-marketing-manager

1 week ago

Kuala Lumpur, Malaysia Setel Full time

**Responsibilities**:
In this role, you’ll have an opportunity to work closely with internal and external stakeholders to identify opportunities that will drive user growth & retention while upholding our brand image. Highly creative thinking and articulate copywriting, combined with demonstrated innovation and analytical capabilities, are necessities for this role.

**In this role you will be**:

- Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns
- Establish targeting and user segments strategies based on customer lifecycle management & predictive analytics.
- Implement and optimize new customer journeys across various user segments by engaging and activating customers
- Drive and execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives
- Grow organic adoption and referral programmes
- Work closely with the design and marketing teams to develop high-performing content
- To track, monitor and deliver campaigns performance to ensure KPI & campaign objectives are met, monthly active customer rate, GMV and communicate results to stakeholders
- Generate and create reports for stakeholders
- Develop and manage a calendar of promotions and seasonal campaigns
- Help with the planning, forecasting and measurement of marketing’s impact on the business

**You're a great fit if you have**:

- Minimum Degree in Marketing/Mass Communications with minimum 5-6 years of working experience in digital performance marketing for e-commerce, fintech or tech industry
- Experience in developing strategies for through-the-funnel customer acquisition and retention
- Experience developing content that generates engagement and top of the funnel growth.
- Deep knowledge of paid media platforms, content strategy and multi-channel drip campaigns
- Metrics-driven skills and understanding the relationship between CAC & LTV, ROAS, and other unit economics
- Passion about understanding consumer behavior, translating findings into meaningful action
- Excellent verbal and written communication skills, strong presentation skills
- Excellent understanding in digital analytics i.e. Google, Mixpanel etc
- Previous experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp, Clever Tap, Braze etc
- Sense for details with an analytical and critical thinking mind-set
- Ability to think creatively, highly driven and self-motivated
- Strong written and verbal communications skills in English
- Ability to adapt and perform in a fast moving environment

Benefits

  • Customer Lifecycle Marketing Specialist

    4 days ago

    Kuala Lumpur, Malaysia BID Operations Full time

    **About the Role**: Reporting to the Customer Lifecycle Marketing Manager, this role will work alongside our Acquisition, CS, Back Office, and Product teams, as well as international Sales and CS teams. In this role, you will have the opportunity to experience global markets, diversified customer bases, and a wide range of martech, all of which will develop...

  • Lifecycle Marketing Manager

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia admirall Full time

    About the role:The Lifecycle Marketing Manager is responsible for the day-to-day management and execution of end-to-end lifecycle marketing campaigns across the Company's client portfolio. You will be part of a fast-growing team working on global and local accounts.You're quite the strategic thinker who's proactive about hitting our clients' business goals...

  • Lifecycle Marketing Manager

    2 weeks ago

    Kuala Lumpur, Malaysia SiteMinder Full time

    Lifecycle Marketing Manager - Optimisation & Advocacy At SiteMinder, we open every accommodation business to a new world of opportunity. Our platform helps every accommodation business owner sell, market, manage and grow their business. This role leads a team to ensure already successful customers access more of SiteMinder’s value through great campaigns...

  • Customer Lifecycle Marketing Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time

    About the company:At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.Position OverviewWe are seeking a highly motivated...

  • Lifecycle Marketing Specialist

    4 days ago

    Kuala Lumpur, Malaysia PropertyGuru Pte Ltd Full time

    PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 34 million property seekers to connect with almost 55,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident...

  • CRM Lifecycle Marketing Manager

    4 days ago

    Kuala Lumpur, Malaysia Homage Care Full time

    **Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia**: **Job description**: **ROLE DESCRIPTION** Homage is looking for a digitally-savvy CRM Lifecycle Marketing Manager, who is strongly aligned with our mission to transform people's lives through personalized home care. You will be the first point of contact for our online audience, and...

  • Telemarketing Manager

    2 hours ago

    Kuala Lumpur, Malaysia PROACTIVE CUSTOMER SOLUTIONS Full time

    **Duties/Responsibilities**: - Collaborates with Sales Manager to establish sales goals and to develop scripts for use by telemarketing team. - Monitors and reviews phone calls to ensure quality service and compliance with applicable policies and best practices. - Measures team performance; communicates goals and quotas to team; encourages and motivates...

  • Digital Marketing Manager

    2 weeks ago

    Kuala Lumpur, Malaysia Goldlife Marketing Full time

    **About Us**:MEIKO, a prominent brand under Goldlife Marketing Sdn Bhd, is a rapidly expanding company in the health and wellness sector. We are committed to providing innovative products that enhance well-being and improve the quality of life for our customers. **Role Overview**:We are seeking a highly skilled and driven Digital Marketing Manager to...

  • Business Development Manager

    1 week ago

    Kuala Lumpur, Malaysia Always Marketing Full time

    Job Duties Responsibilities: Proactively pursue new business and sales opportunities. Meet and exceed KPIs and sales targets. Identify and analyze customer’s Systems requirements, site survey, info gathering, planning and design. Responds to RFQ/RFPs, presentations, and demonstrations. Preparation of Scope of Work (SoW) for technical proposal which...

  • Marketing Manager

    2 weeks ago

    Kuala Lumpur, Malaysia PIF Fintech Sdn Bhd Full time

    **Responsibilities**: - Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets - Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all...