Lifecycle Marketing Manager

Lifecycle Marketing Manager - Optimisation & Advocacy

At SiteMinder, we open every accommodation business to a new world of opportunity. Our platform helps every accommodation business owner sell, market, manage and grow their business. This role leads a team to ensure already successful customers access more of SiteMinder’s value through great campaigns and advocacy programs. In this role, you’ll deliver lifecycle marketing strategies and tactics to increase customer LTV and outcomes, in partnership with cross-functional colleagues.

Who we are

We’re people who love technology, but know hoteliers don’t always have the same passion. What overwhelms them is what drives us to make it that much simpler and more compelling to use.

We are the world’s leading open hotel commerce platform supporting 32,000 hotels in 150 countries to generate more than 100 million reservations on our platform each year. We believe in an open platform - and have 1350+ partners, and provide our solutions in 8 languages. SiteMinder’s technology means business without boundaries for accommodation providers of all types and sizes.

As the Lifecycle Marketing Manager, your primary responsibilities will include:

- Understand the commercial dynamics of the customer experience, particularly in optimisation and advocacy stages
- Create and deliver lifecycle marketing strategies to increase customer lifetime value by growing the SiteMinder product engagement in our customer base - holding a financial and upgrade target
- Drive incremental revenue through upgrade and optimisation programs, particularly harnessing local market moments to drive uptake
- Collaborate with teams to architect always-on programs across your segment of the customer lifecycle, improving the ratio of automated to manual campaigns
Increase social proof of SiteMinder’s value for customers through review, award and fan strategies - enabling us to grow through word of mouth
- Oversee an expansion of our customer advocacy and referral programs, from increasing our case study and testimonial libraries to customer participation in videos and webinars, reviews strategies and community plays
- Build and lead a high performing team who excel at execution and driving outsized results
- History of delivering results in campaign marketing, in a SaaS tech vendor, with a global reach
- Outstanding written and creative skills to bring flair to our day-to-day execution and presentations
- Be a rockstar collaborator, both across different flavours of marketing and different business units, to unify execution and speak to the customer with one SiteMinder voice
- Ability to prioritise communications by customer experience and commercial requirements, finding the right moments to deliver key messages
- A passion for enabling others to succeed, either through formal people leadership or influencing in matrix organisations
- Hold a strong eye for data and a passion for experimentation enabling us to analyse, interpret and iterate on our communications
- Experience working in a multinational organisation, across multiple timezones with multiple non-English markets is an advantage.How to apply
- We encourage people from underrepresented groups to apply_

Why join SiteMinder?

At SiteMinder, you’ll do the best work of your career. We’re the trailblazers of our industry and our enemy is closed thinking, so you’ll have the chance to be creative and question the status quo. Every day, you’ll have new problems to solve - and meet new people to learn from. We continue to grow rapidly and we’re committed to supporting the learning you need as you grow with us.