Assistant Brand Manager

**Job Title**:Assistant Brand Manager - Ice Cream**
**Location**: Malaysia**

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

**ABOUT THE MAGNUM ICE CREAM COMPANY**:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to **grow**with us**, make an impact, and shape the future of Ice Cream**, this is the place for you

**JOB PURPOSE**:
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Singapore across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

**KEY RESPONSIBILITIES**:

- Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.
- Lead in ongoing analysis and review of consumer, category, Singapore channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities
- Analyze Singapore market, consumer, and competitive information in setting new product pricing and launches
- Analyze and review Singapore brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance
- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand
- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the Singapore market reality
- Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues
- Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning

**QUALIFICATIONS**:

- **Bachelor’s Degree in Marketing or equivalent
- Minimum 3 -5 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry
- Must have experience in handling Singapore market.
- Proven experience in developing and implementing effective and integrated brand plans in Singapore market
- You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.
- You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way
- You are equipped with media savvy, particularly in digital marketing and know-how
- You are experienced in proven project and budget management
- You are knowledgeable in end-to-end marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations

**Team Structure**:

- Reporting to: Business Country Lead

**Key Stakeholders**:
**Internal**
- Global Brand custodians
- Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development
- Local marketing expert team (Market Research, Digital, etc)

**External**
- Customers, Creative and Media agencies

**LEADERSHIP**:The Ice Cream Way**
- You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and col