Coffee Course Sales
3 days ago
负责咖啡课程的销售与客户跟进,包括回复咨询、课程介绍、邀约报名、收款及售后跟进。
- 策划与执行广告投放活动(Facebook广告、Instagram广告、Google广告等),提升课程曝光率与报名转化率。
- 协助制定课程销售策略,以达成每月销售目标。
- 定期检视广告成效,并提出优化建议。
- 与咖啡师及课程团队紧密沟通,确保宣传内容与课程实际内容一致。
- 处理学员报名表单、WhatsApp咨询及自动化系统整合(如ChatDaddy)。
**职位要求**
**学历要求**:
大专或以上学历,市场营销、广告传播、商业管理等相关专业优先。
**经验要求**:
- 至少1年销售经验(教育培训、咖啡或餐饮行业优先)。
- 至少1年数位广告投放经验,熟悉Facebook Ads Manager及Instagram广告设置。
**技能要求**:
- 熟练使用社交媒体(Facebook、Instagram、WhatsApp Business等)。
- 文案能力强,能独立撰写宣传内容。
- 熟悉Canva基本操作,能制作简单广告视觉为加分项。
**内容与文案撰写能力**:
- 能以中英文撰写吸引人的销售文案,包括广告标题、课程介绍、行动号召等。
- 能根据不同目标客户调整文案语气与内容。
**个性特质**:
- 积极主动,以结果为导向。
- 具良好沟通与团队合作能力。
- 热爱咖啡文化,对推广咖啡课程充满热忱。
**语言能力**:
- 能以中文及英文流利沟通与书写。
**其他要求**:
- 能配合课程时间,于周末或晚上工作(视课程安排)。
- 自备交通工具,能前往加影(Kajang)工作。
⚡️ **进阶技能要求**
**数字营销技能**
- 能独立操作Facebook广告管理平台、Instagram广告、Google广告等。
- 了解受众定位、像素设置、再营销策略等。
- 能解读广告数据(如CTR、CPM、CPA、ROAS),并提出优化建议。
**设计与视觉审美**
- 熟练使用Canva或Photoshop进行广告视觉制作。
- 具备良好视觉审美,能确保设计专业统一。
**客户关系管理能力**
- 熟悉CRM系统(如HubSpot、Zoho、Salesforce、ChatDaddy与Google Sheet整合)。
- 能建立销售漏斗并维护客户资料库,具良好数据管理与追踪能力。
**销售与谈判技巧**
- 自信通过电话或WhatsApp与客户沟通,挖掘需求并促成交易。
- 了解追加销售与交叉销售技巧,提升客户价值。
**沟通与团队协作**
- 能与咖啡师、设计师、管理团队有效沟通,协调课程推广。
- 具跨部门合作能力,以达成营销目标。
**组织与自我管理能力**
- 能独立安排优先任务,同时管理多个推广项目。
- 时间管理能力强,确保广告与跟进及时执行。
**分析与解决问题能力**
- 能根据销售或广告成果提出改进方案。
- 逻辑思维清晰,能快速识别销售流程中的问题并优化。
**技术与工具能力**
- 熟悉WhatsApp Business API或ChatDaddy自动化操作。
- 精通Google Sheets/Excel用于数据追踪。
- 能使用Google Forms或Typeform创建报名表。
- 基本了解Google Analytics与Meta Pixel设置为加分项。
**语言要求**
- 中英文书写与口语流利,能撰写专业文案并清晰与客户沟通。
- 懂马来语或其他语言(如泰语/日语)者优先考虑。
**工作类型**:合约制
**合约期限**:18个月
**薪资范围**:RM3,500.00 - RM4,500.00 每月
**员工福利:**
- 晋升机会
- 专业培训与发展
**工作时间:**
- 周一至周五
- 周末视课程安排工作
**工作地点**:需外出工作
职位类型:合同工
合同期限: 18 月
薪资: RM3,500.00至RM4,500.00(每月 )
Work Location: On the road
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