Executive, Western Region International Marketing

1 week ago

Kuala Lumpur, Malaysia Malaysia Airline Full time

**Job Title**:
Executive, Western Region International Marketing (Digital)

**Reports To**:
Western Region International Marketing Head

**Role Purpose**:

- Accountable for driving revenue through IBE and digital channels by planning, executing, and monitoring comprehensive digital marketing campaigns that address all key commercial pillars.
- Reports to the Western Region International Marketing Head and works closely with marketing team members across the region to achieve revenue objectives.
- Provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.

**Key Accountability**:

- Support the Western Region Marketing Team by:

- Developing digital marketing plans with in-house and agency partners under senior guidance.
- Coordinating with cross-functional teams (CRM, creative, revenue management, etc.) to ensure timely execution of campaigns.
- Creating tracking codes and performance dashboards for campaign monitoring and optimization.
- Assist with analysis of route and campaign performance.
- Manage the digital marketing budget, focusing on maximizing ROI.
- Stay informed about industry trends and emerging technologies to uncover new revenue opportunities.
- Perform other ad hoc tasks as needed.

**Qualifications & Working Experience**:

- Bachelor's degree in marketing, Business Administration, E-commerce or a related field. Master's degree is a plus.
- 2-4 years of experience.

**Areas of Experience**:

- Demonstrated expertise in digital marketing, with a strong emphasis on campaign management and proficiency in advertising platforms such as Meta and Google.
- Familiarity with the Chinese media landscape is an advantage.
- Good understanding of consumer behaviours and user journeys in demand generation campaign.
- Extensive knowledge of marketing principles and best practices, encompassing brand management, market segmentation, and marketing communications.
- Proven expertise in market research and analysis, with a track record of deriving actionable insights from data.
- Proficient in leveraging marketing tools and platforms, including digital marketing and analytics tools.
- Bilingual capability in English and Mandarin is advantageous.

**Personality Traits**:

- Demonstrates exceptional teamwork and collaboration skills.
- Applies creativity and critical thinking to deliver high-quality outcomes.
- Possesses strong analytical and problem-solving abilities, with expertise in data interpretation and making informed, data-driven decisions.
- Exhibits excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders, including embracing cross-cultural differences.
- Adept at prioritizing and managing multiple projects simultaneously in a dynamic, fast-paced environment.

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