Assistant Manager, Global Marketing Western

1 week ago

Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:

- Manager, Global Marketing

**Role Purpose**:

- Accountable for leading and supporting the development and execution of marketing strategies and initiatives in the Western Region.

**Key Accountability**:

- Assist the Global Marketing Manager in developing marketing strategies and plans for the Western Region, aligned with global marketing objectives.
- Conduct market research and prepare analysis to identify market trends, customer needs, and competitive landscape in the Western Region.
- Plan the development and execution of marketing campaigns, including advertising, promotions, and events, to drive brand awareness and customer engagement in the Western Region.
- Collaborate with product management and sales teams to ensure effective product positioning and messaging for the Western market.
- Monitor and analyze marketing campaign performance, including key performance indicators (KPIs) and return on investment (ROI), and provide recommendations for optimization.
- Support the coordination and lead implementation of marketing activities with local marketing teams in the Western Region.
- Assist in the development and localization of marketing collaterals, such as brochures, presentations, and digital content, for the Western market.
- Maintain effective relationships with external partners, agencies, and vendors to support marketing initiatives in the Western Region.
- Stay updated on industry trends, consumer insights, and regulatory changes that may impact marketing strategies in the Western market.
- Assist in the preparation of marketing reports, presentations, and budgets for senior management review.
**Qualifications & Working Experience**:

- Bachelor's degree in Marketing, Business Administration, or a related field with 5-7 years of experience in related industry.

**Areas of Experience**:

- Experience in marketing, preferably in a global or regional capacity.
- Strong understanding of the Western market, including consumer preferences, cultural nuances, and business practices.
- Knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
**Personality Traits**:

- Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
- Flexibility to travel within the Western Region as needed.

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