Ecommerce Brand Marketing Executive

1 week ago

Kuala Lumpur, Malaysia Elfoco Global Sdn Bhd Full time

**Key Responsibilities**:

- Market Research: Conducting research to understand market trends, customer needs, and competitor activities. This helps in identifying opportunities and threats in the market.
- Strategy Development: Creating marketing strategies that align with the overall business goals. This includes identifying target audiences, setting marketing objectives, and determining the best channels to reach potential customers.
- Campaign Management: Planning and executing marketing campaigns across various channels such as digital media, social media, print, and events. This includes developing creative content and coordinating the implementation of marketing materials.
- Brand Management: Managing and enhancing the company's brand image. This involves ensuring consistency in branding across all communication channels and materials.
- Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns using metrics and analytics tools. Providing reports to evaluate the effectiveness of marketing strategies and making data-driven recommendations for improvements.
- Customer Relationship Management (CRM): Building and maintaining relationships with customers. This may involve customer feedback analysis, addressing customer queries, and ensuring customer satisfaction.
- Collaboration: Working closely with other departments such as sales, product development, and finance to ensure a cohesive approach to business objectives.

**Qualifications**:

- Bachelor's degree in Marketing, Digital Marketing, Business, or related field (Master's degree a plus).
- Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns.
- Minimum of 2 years of experience in sales and marketing.
- Proven ability to work independently and as part of a team.
- Strong analytical and strategic thinking skills.

**Personal Skills**:

- Creativity and the ability to think outside the box.
- Strong project management and organizational skills.
- Adaptability and a willingness to keep up with industry trends.
- Problem-solving skills and a results-oriented mindset.
- Team player with good interpersonal skills.

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