Public Relations, Sea Group

Department Shopee COO Office
- LevelExperienced (Individual Contributor)
- LocationMalaysia - Kuala Lumpur

The Shopee COO Office drives business growth and efficiency by identifying improvement opportunities, tracking key metrics and implementing initiatives to boost commercial performance. Through analysis, benchmarking and industry research, they refine strategies, optimise processes, track performance and collaborate with local markets in Asia to improve performance and drive proactive growth strategies.

**About the Team**:

- We’re looking for a sharp, proactive communicator to join our growing communications team in
- Malaysia. As PR Senior Associate / Assistant Manager, you will help shape public perception of
- Sea by managing media engagement, supporting integrated campaigns, and delivering strategic
- communications that align with our business priorities.

This is a high-impact role ideal for someone who thrives in a matrixed environment, collaborates
- across functions, and brings both strategic thinking and hands-on execution. As part of Sea, you
- will get to work with our teams from other business units, such as Shopee and Monee, to craft
- narratives that resonate with media, partners, and the public — while supporting policy, product,
- and brand-level initiatives.

As a key player in shaping our public image, you will support critical business objectives and
- Government Affairs initiatives. You will use your exceptional communication and relationship
building abilities to manage media relations, lead impactful communication campaigns, and
- contribute to our overall brand and communications strategy. This is a pivotal role for anyone
- passionate about driving meaningful connections and enhancing organizational visibility.

**1. Media and External Communications**
- Cultivate and manage strong relationships with key media outlets, journalists, editors, influencers, and other relevant stakeholders.
- Act as a key point of contact for external inquiries, ensuring timely, strategic, and accurate responses.
- Develop and pitch compelling narratives and strategic communications to secure positive exposure and support organisational goals.
- Research industry trends, competitor activities, and the media landscape to identify opportunities and risks..
- Plan and manage strategic media communication events and engagements.

**2. Integrated Campaign Management**
- Develop and execute communication strategies for major campaigns, product launches, or public affairs-led projects.
- Collaborate with brand, marketing, and policy teams to ensure alignment in messaging and positioning.
- Manage partners in all aspects of campaign execution, including resource allocation, budget tracking, content creation, partnership development, and performance analysis. Manage campaign timelines, content development, and agency/vendor coordination.

**3. Strategic Communications & Issues Preparedness**:

- Support the Head of PR in developing and implementing overarching communication and PR strategies.
- Contribute to narrative development and message shaping for Sea in close collaboration with the global communications team while ensuring communications are locally relevant to global company objectives.
- Work closely with Government Affairs to amplify advocacy efforts and public-facing initiatives.
- Translate complex policy or regulatory topics into accessible, strategic messages for external audiences.
- Develop strategic messaging assets — including media statements, FAQs, briefing documents, talking points, insightful reports, and presentations — to support spokesperson readiness, stakeholder alignment, and informed decision-making.
- Assist in issues/crisis communications planning and response, including media monitoring and messaging in close collaboration with local and global communications teams.

**Requirements**:
**Qualifications & Experience**:

- Bachelor's degree in Communications, Business Administration, Marketing, Journalism, International Relations, or a related field.
- Minimum of 4 years of experience in a role focused on strategic communications, government relations, business development, client/stakeholder relationship management, or project management, emphasising strategic planning and execution.
- Proven track record of successfully building and managing key professional relationships (direct experience with media is a significant plus) and securing impactful outcomes through the proper communication and negotiation.
- Demonstrated ability and eagerness to learn current and new PR methodologies quickly, understand new industry landscapes, and build relevant networks.
- Strong, demonstrable experience in negotiation (e.g., with clients, partners, vendors) is essential.
- Experience working closely with or supporting Government Affairs/Public Affairs functions, or operating within regulated industries, is highly desirable.
- Excellent written and verbal communication skills.
- Proven abilit