Brand Manager

**Overview**:
**Salary**:
8,000 MYR ~ 15,000 MYR**Industry**:
Manufacturing(Chemicals/Materials)- 【Purpose of Job】- Responsible for coming up with long to mid-term marketing strategy as well as seeing through the entire execution of the strategy to ensure the achievement of the objectives and goals of the marketing strategy.

【Responsibilities】- Determine the strategy/s for the brand. Incumbent need to know and understand their product brand positioning in the market and to come up with strategy for the brand in order to further enhance their brand’s portfolio.
- Execution of the 4P strategy.

Once with the brand strategy is in place, the incumbent must be able to utilize the marketing mix (4P) in order to realize the strategies for the brand.- Planning the STPC of the brand. Develop an understanding of our Company’s products and positioning. From there, to create and plan a marketing strategy to enhance and strengthen the brand’s segmentation and positioning in market and its consumer target market. Able to create content for targeted online audience.
- Manage the marketing budget.

This shall include planning for the required marketing initiatives and to manage the return of investment from these marketing initiatives.- Basing on the market research data, incumbent should be able to collect, organize and anticipate the upcoming consumers’ behavior's. Leveraging on this, incumbent should be able to anticipate the changing consumers’ preferences and to come up with a right marketing strategy for a new or enhanced product.
- Having an integrated view on all the sub brands. From there, to manage and allocate the resources appropriately to all the different marketing initiatives in order to improve the brand’s image and value, both short & long term per se.
- Create brand statement.

Able to define the brand and to enhance & strengthen the brand’s definition by delivering a constant message across all marketing initiatives.- Basing on the brand strategy, manage and analyze the return on investment for all the investment expended for the brand’s marketing initiatives.
- Create guidelines for the brand and to champion & drive the 4P strategy.
- Communicate and drive the sub brand strategies and objectives with Key Account team in order to ensure the same understanding across different departments, particularly strategies related to new products or revival of certain products.
- Track and monitor the progress of strategy. Should there be any deviations from the timeline / target, incumbent would need to propose the appropriate countermeasures.
- Liaise closely with marketing vendors and/or media agencies. Able to educate and convey to our partners on our Company’s ideals, corporate identity (CI) and etc.

**Qualifications**:
**Requirement**:

- Education Background : Diploma/ Bachelor Degree in Business Administration/ Marketing or any other relevant discipline.
- Experience : At least 6-7 years of Marketing / Brand management in FMCG company with proven track record.
- Require Skill : Knowledge of market research data. Able to manage and interpret the market data from AC Nielsen, KANTAR etc.
- Strong literacy of MS Office and computer literacy. Familiar with social media is an advantage.
- Analytical and of high comfort level with numeric and data.
- Independent and able to work individually as well as in team.
- Passionate with the industry / brand / product.
- Excellent communication and interpersonal skills within / cross department.
- Combination of strategy & creativity

Contact us:
- **English Level**:
**Other Language**:
Malay, Cantonese, Mandarin, English

**Additional Information**:
**Benefit**:

- Annual Leave
- Medical Leave
- Health Screening
- Medical
- Performance Bonus
- Company Bonus
- Company Learning Course
- with assessment
- Transport Allowance (Disclose during interview)
- Petrol Card (Disclose during interview)**Working Hour**:
**Holiday**:
**Job Function**:

- Web Marketing
- Product Specialist
- Event Planning/Managemen
- Telemarketing
- Management
- Business/Corporate Planning
- Product Management/Vendor/Purchasing/Logistics
- Strategy/Management Consultant
- Consultant(Other)