Trade & Marketing Executive / Manager

7 days ago

Bukit Bintang, Malaysia Sunmoon Tech Sdn Bhd Full time

**Job Summary**:
We are looking for a strategic and data-driven Trade Marketing Manager to bridge the gap between marketing and sales by developing and executing effective in-store and online promotional campaigns. This role is responsible for enhancing brand visibility, driving sell-out performance, and ensuring all trade initiatives are consistently implemented across retail and digital channels.

**Key Responsibilities**:
**1. Trade Campaign Planning & Execution**
- Develop and execute trade marketing campaigns aligned with brand objectives and sales targets.
- Collaborate with the sales team to identify opportunities and design retail-specific promotional activities.
- Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions.
- Monitor the implementation of in-store campaigns, product launches, and brand activations.
- Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.

**2. Retail & Digital Channel Strategy**
- Work with retail partners to plan and execute joint in-store marketing initiatives.
- Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities.
- Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals.
- Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.

**3. Sales & Marketing Alignment**
- Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts.
- Provide sales teams with promotional toolkits, product launch guides, and campaign briefs.
- Coordinate with web design/content teams to update online campaign landing pages in sync with retail plans.
- Support field teams and retail outlets with training and guidance on current campaigns.

**4. Market Intelligence & Reporting**
- Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies.
- Monitor sell-out performance and digital engagement metrics to measure campaign ROI.
- Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance.
- Recommend adjustments based on real-time campaign performance or stock movement trends.

**5. Budget & Resource Management**
- Manage the trade marketing budget, ensuring effective spend across retail and online promotions.
- Track and report budget allocation vs. ROI, optimizing future resource planning.
- Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.

Pay: RM2,000.00 - RM5,000.00 per month

**Benefits**:

- Professional development

Schedule:

- Fixed shift
- Monday to Friday

Supplemental Pay:

- Attendance bonus

**Experience**:

- Trade: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: In person

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