Digital Marketing Specialist

_**Digital Marketer QUALIFICATIONS**_
- **Role Title**:Digital Marketing Specialist (DGM Specialist)
- Minimum **Bachelor’s Degree** in **Marketing, Digital Marketing, Communications,** or a related field.

As a Digital Marketing Specialist, your role will involve managing and optimizing paid advertising campaigns, SEO/SEM strategies, and digital marketing funnels to drive measurable results. You will also oversee performance metrics, marketing automations, and nurture sequences to support the company’s growth objectives.
- **Skills Requirements**:_

The following requirements are essential for carrying out your responsibilities effectively:

- **Proficiency in Paid Ads Management (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads etc.)**:

- **Strong SEO/SEM Knowledge**:

- **Analytical Skills (Performance Tracking & Optimization)**:

- **Marketing Funnel Design & Automation Tools**:

- **Ai Prompting Skills**:

- **Creative & Data-Driven Thinking**

By having the above skills, you should be able to perform the following key job scope areas with soft landing & training by TYMBA.
- **Benefits**:_
- **Full Timer (After Probation Period 3 to 6 months) -**Software subscriptions, tools, upskilling training, medical insurance, EPF, SOCSO, 14 days annual leave.
- **Job Scope**:_

**1. Paid Ads Management**:

- Plan, execute, and optimize paid advertising campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.).
- Set up, monitor, and adjust campaigns to maximize ROI and achieve performance goals.
- Develop ad creatives and landing pages in collaboration with the design team.

**2. SEO/SEM Management**:

- Develop and implement SEO strategies to improve organic rankings and search visibility.
- Manage SEM campaigns and ensure keywords, ads, and bidding strategies are optimized.
- Conduct keyword research, competitor analysis, and content audits.

**3. Performance Tracking & Analytics**:

- Track and analyze digital marketing metrics (e.g., CTR, CPC, ROI, conversions).
- Provide weekly and monthly performance reports with actionable insights.
- Use tools like Google Analytics, Search Console, and dashboards to monitor campaign success.

**4. Marketing Funnels & Automation**:

- Develop, design, and optimize marketing funnels for lead generation and conversion.
- Monitor funnel performance and address drop-off points with targeted strategies.

**5. Content Strategy Integration**:

- Collaborate with content and design teams to align visuals and messaging with campaign goals.
- Optimize landing pages and ad copy for audience relevance and improved conversion rates.

**6. Audience Nurturing & Engagement**:

- Implement and monitor automated nurture sequences to engage prospects at each funnel stage.
- Use A/B testing to refine messaging, design, and offers.

**7. Trend Awareness & Innovation**:

- Stay up-to-date with the latest trends in paid advertising, SEO/SEM, and marketing automation tools.
- Bring innovative ideas to optimize campaigns and improve results.

**8. Time Management & Collaboration**:

- Manage multiple campaigns and tasks efficiently while meeting deadlines.
- Coordinate with internal teams and stakeholders to ensure alignment with business objectives.

**9. Continuous Learning**:

- Actively pursue learning opportunities to stay current with evolving digital marketing tools and strategies.
- Share knowledge and insights with the broader marketing team to drive collective success.

Pay: From RM3,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Professional development

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (preferred)