Digital Marketing Specialist
4 days ago
**Responsibilities**:
- Develop and execute digital marketing strategies to drive customer acquisition and revenue growth through Facebook Ads, Google Ads, and TikTok Ads.
- Manage and optimize advertising campaigns across multiple platforms to achieve key performance indicators (KPIs) such as ROAS & CPA.
- Conduct audience research and segmentation to target specific demographics and interests effectively.
- Collaborate with the creative team to develop ad creatives and landing pages optimized for each platform.
- Monitor and analyze campaign performance data using analytics tools to identify trends, insights, and opportunities for optimization.
- Provide regular reports and insights to management on campaign performance, ROI, and key metrics.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing Facebook Ads, Google Ads, and TikTok Ads campaigns with a track record of driving results.
- In-depth understanding of digital advertising platforms, algorithms, and targeting options.
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and TikTok Ads Manager.
- Creative mindset with the ability to develop engaging ad creatives and marketing strategies.
- Excellent communication and collaboration skills.
- Certification in Google Ads and Facebook Blueprint is a plus.
**Job Types**: Full-time, Permanent
**Salary**: RM5,000.00 - RM7,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
- Performance bonus
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