Marketing Executive

**Job Summary**:
The **Marketing Executive** in the fashion industry is responsible for planning, executing, and overseeing marketing campaigns that drive brand awareness, sales, and engagement across various channels. This role requires a blend of strategic thinking, creativity, and a deep understanding of fashion trends and consumer behavior. The Marketing Executive will work closely with cross-functional teams (e.g., creative, digital, sales) to support the overall marketing strategy and elevate the brand's presence in a competitive marketplace.

**Key Responsibilities**:Marketing Strategy & Campaigns**:

- Assist in the development and execution of marketing strategies that align with the company’s overall business objectives and brand identity.
- Plan and execute seasonal campaigns, product launches, and promotional initiatives, ensuring they are on-brand, on-budget, and on-schedule.
- Work with senior marketing teams to create integrated marketing plans that include digital marketing, print, influencer marketing, events, and more.
- Develop detailed project timelines, ensuring all marketing deliverables are met on time and within budget.

**Content Creation & Coordination**:

- Collaborate with the creative team to create compelling content for digital platforms, print materials, and advertisements that align with the brand’s voice and aesthetic.
- Work closely with the social media team to ensure alignment with digital campaigns, ensuring consistency in messaging and visual identity.
- Coordinate with influencers, stylists, and brand ambassadors to support influencer marketing initiatives, including collaborations and product placements.

**Digital Marketing & Social Media**:

- Help manage the brand's social media presence by scheduling posts, engaging with followers, and monitoring social media trends.
- Track and analyze digital marketing metrics, making recommendations for optimizing campaigns and increasing engagement, traffic, and conversion.
- Support the implementation of SEO strategies to increase website visibility and ensure content is optimized for search engines.

**Brand Awareness & Public Relations**:

- Support the development of PR campaigns, collaborating with PR agencies or internal teams to secure media coverage, press releases, and product placements in relevant fashion outlets and blogs.
- Help coordinate fashion events, runway shows, pop-up shops, influencer collaborations, and sponsorships to raise the brand's profile in key markets.
- Develop and maintain strong relationships with fashion journalists, influencers, bloggers, and other key stakeholders.

**Market Research & Trend Analysis**:

- Conduct market research to identify emerging trends, competitor activity, and consumer preferences, ensuring the brand remains relevant and competitive.
- Gather and analyze customer feedback to inform marketing decisions and adjust strategies.
- Monitor industry trends, competitor campaigns, and consumer behavior to identify new opportunities for brand growth and differentiation.

**Campaign Performance & Reporting**:

- Assist in tracking and measuring the performance of marketing campaigns, using tools like Google Analytics, social media insights, and sales data.
- Prepare reports on campaign performance, ROI, and key performance indicators (KPIs), providing insights to senior management for future campaigns.
- Optimize marketing activities based on data-driven insights to increase effectiveness and meet business objectives.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM3,000.00 per month

Schedule:

- Monday to Friday