Marketing & PR Executive

**Marketing Campaign Management**:
**Job Purpose**:
As a Marketing & PR Executive at Minaz Sdn Bhd, you will be responsible for developing and executing marketing strategies that enhance the brand's public image, build strong media relationships, and promote the company's products and services. This role involves a combination of marketing campaigns, public relations management, and brand awareness initiatives to ensure the company’s visibility and reputation in the market.

**Key Responsibilities**:

- Develop, implement, and monitor marketing campaigns to promote Minaz Sdn Bhd’s products and services.
- Coordinate with internal teams to create and execute marketing initiatives, including digital marketing, content creation, and promotions.
- Conduct market research and analyze customer trends to ensure campaigns are aligned with audience preferences.

**Public Relations Strategy & Media Relations**:

- Develop and maintain strong relationships with media outlets, journalists, influencers, and industry leaders.
- Draft and distribute press releases, media kits, and other PR materials to relevant outlets.
- Organize press conferences, media events, and product launches to enhance brand visibility and build relationships with key stakeholders.
- Manage crisis communication when necessary, ensuring that the company’s reputation is protected.

**Brand Management**:

- Ensure consistent messaging across all marketing and PR channels to strengthen the brand's voice and presence.
- Monitor public sentiment and feedback regarding the brand, and provide suggestions to improve public perception.
- Collaborate with the design and creative teams to produce marketing collateral that aligns with the brand’s image.

**Social Media & Digital Presence**:

- Collaborate with the Social Media team to create PR-focused content for social media platforms.
- Assist in executing digital advertising strategies, including search engine optimization (SEO) and content marketing.
- Track and analyze digital PR metrics to measure the effectiveness of campaigns.

**Event Planning & Execution**:

- Plan and coordinate promotional events, product launches, and corporate social responsibility (CSR) activities.
- Ensure events run smoothly and achieve the desired outcomes, including brand awareness and customer engagement.

**Analytics and Reporting**:

- Monitor the effectiveness of marketing and PR efforts using key performance indicators (KPIs) such as media coverage, website traffic, and social media engagement.
- Prepare reports for senior management detailing campaign performance, media placements, and return on investment (ROI).

**Requirements**:

- **Education**: Bachelor’s Degree in Marketing, Public Relations, Communications, or a related field.
- **Experience**: At least 1-2 years of experience in marketing, PR, or a similar role. Experience in FMCG, fashion, or lifestyle industries is a plus.

**Skills**:

- Strong writing, editing, and verbal communication skills.
- Ability to build and maintain relationships with the media and key industry influencers.
- Experience in developing marketing and PR campaigns, both online and offline.
- Proficient in Microsoft Office, Google Analytics, and social media platforms.
- Knowledge of SEO, content marketing, and digital advertising is an advantage.
- Creativity and ability to think outside the box when it comes to campaign development.

**Personality**:

- Excellent interpersonal and communication skills.
- Strong organizational and project management abilities.
- Ability to work under pressure and meet deadlines.
- A positive, proactive attitude with a passion for marketing and public relations.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Career advancement opportunities.
- A supportive and dynamic work environment.

**Job Types**: Full-time, Permanent

Pay: RM2,500.00 - RM3,000.00 per month

Schedule:

- Monday to Friday