Brand Manager

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

THE ROLE

**Employment Type**: Full time

**Division**: Luxury

**Job Title**: Brand Manager

**Reporting to**:
**Direct Reports**: N/A

**Collaborators**:
About the role

We’re looking for a Brand Manager to join the Malaysia Luxury team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

RESPONSIBILITIES

**Responsibilities include**:
1. Brand Marketing, ATL, PR
- Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand/product rankings and market share
- Make strategic decisions around big bets and key priorities, with a view to do “fewer, but bigger and better”, showcasing Malaysia as the market with best-in-class practices/executions/successes
- Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches
- Track and improve Marketing KPIs and ROIs

2. Trade Marketing, BTL
- Discover, plan and execute short to long-term business opportunities for brand growth which includes new store or channel expansion.
- Plan and execute BTL promotions across Free Standing Stores, Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence
- Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers
- Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations
- Co-own brand-, category
- and BA-productivity with Retail Operations and Key Accounts
- Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
- Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at brands’ point of sales

3. A&CP Budgeting, P&L Management
- Plan, own and manage A&CP budget to ensure profitability
- Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution

4. Market Planning & Forecasting
- Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises, which includes sellable and non-sellable (GWPs, Testers) skus according to business needs
- Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars
- Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction

5. Reporting & Others
- Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required
- Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results
- Pricing and promotional analysis

**REQUIREMENTS**:

- Minimally 5 years of 360° brand management experience in Luxury Beauty, particularly in Skincare and Makeup, within Malaysia domestic market
- Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia.
- Experience in multi-brand portfolio management is preferred
- A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
- Excellent time management skills with the ability to prioritize effectively and work under pressure
- Highly detailed with strong organizational and analytical skills; attuned with performance marketing
- A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
- Proactive, agile, with a strong business acumen
- Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint