Marketing Executive

4 days ago

Puchong, Malaysia Mamaway Trading (Malaysia) Sdn Bhd Full time

**About Us**
Mamaway is a leading maternity and babywear brand from Taiwan, now growing rapidly in Malaysia with 5 retail outlets across Johor, Kuala Lumpur, and Penang. As we continue to expand, we are looking for a passionate and proactive Marketing Executive to support our online and offline marketing efforts.

**Role Overview**
This role blends strategy, creativity, and execution. You’ll be responsible for managing marketing campaigns, digital content, events, and brand engagement activities across multiple channels. You’ll also collaborate with internal teams, agencies, and vendors to bring the Mamaway brand to life and connect with our target market: modern mums and families.

**Key Responsibilities**

**Marketing Strategy & Execution**
- Lead the execution of marketing communication and promotion plans in line with company objectives and deadlines.
- Plan and execute integrated campaigns to boost both online and offline brand visibility.

**Digital Marketing & Social Media**
- Assist in digital marketing activities including content planning, copywriting, and posting on Facebook, Instagram, TikTok, and 小红书 (Xiao Hong Shu).
- Create, manage, and optimize targeted digital ad campaigns (Meta, TikTok) and SEM/SEO strategies to drive traffic and conversions.
- Track and manage campaign performance, media buying, and marketing budget to ensure optimal ROI.

**Website & CRM**
- Oversee the maintenance and content updates of the Mamaway official website.
- Manage Customer Relationship Management (CRM) efforts including loyalty programs, surveys, and customer feedback channels.

**Event & PR Management**
- Coordinate events such as roadshows, PR activities, sales activations, and baby expos to build brand presence.
- Support in organizing product photoshoots and provide creative input for visual merchandising efforts.

**Research & Analysis**
- Conduct market research and analyze competitor strategies, pricing, promotions, and store visual displays to improve our positioning.

**Creative Collateral & Vendor Liaison**
- Collaborate with design and supplier teams for POSM printing, store visuals, and event setups.
- Propose and review in-store visual merchandising strategies in collaboration with retail teams.

**Internal Collaboration**
- Work closely with retail, design, e-commerce, and operations teams to ensure aligned execution of all campaigns.
- Support additional marketing projects and administrative tasks as assigned by supervisors.

**Requirements**:

- 1-2 years of marketing experience, preferably in retail, lifestyle, or e-commerce.
- Strong knowledge of digital platforms and tools: Meta Ads Manager, TikTok Ads, SEO/SEM basics.
- Experience in social media content creation and CRM tools is an advantage.
- Familiar with Canva, Photoshop, or Illustrator.
- Comfortable managing multiple tasks, working independently, and meeting deadlines.
- Strong written and verbal communication in English and Bahasa Malaysia; Mandarin is a plus.

Pay: RM1,787.49 - RM5,148.82 per month

**Benefits**:

- Additional leave
- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Commission pay
- Performance bonus
- Tips
- Yearly bonus

**Experience**:

- digital marketing & social media management: 1 year (preferred)
- campaign planning & execution (online/offline): 1 year (preferred)

**Language**:

- Mandarin (preferred)
- English (preferred)

Willingness to travel:

- 75% (preferred)

Work Location: In person

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