Customer Lifecycle Marketing Manager

1 week ago

Kuala Lumpur, Malaysia BID Operations Full time

**About the company**:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

**Position Overview**

**Key Responsibilities**
- Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
- Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
- Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
- Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews.
- Lead A/B testing and continuous optimization of lifecycle campaigns.
- Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs).
- Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
- Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
- Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
- Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
- Manage campaign automation workflows, segmentation, and message optimization.
- Ensure delivery, open, and click rates meet performance benchmarks.
- Work closely with the Data & Analytics team to build client segmentation models.
- Translate customer behavior insights into actionable marketing strategies.
- Provide regular performance reports and recommendations to senior management.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
- 5+ years of experience in **CRM, CLM, or Growth Marketing** (preferably in fintech, brokerage, or digital industries).
- Strong knowledge of **HubSpot / Salesforce / CRM platforms** and marketing automation tools.
- Proven ability to **design and execute lifecycle campaigns** with measurable impact.
- Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).
- Excellent communication and project management skills; able to lead cross-functional initiatives.
- Fluent in English; Chinese or other Asian languages is a strong advantage.

**Benefits**
- Hybrid working arrangement
- Opportunities for enriching career growth, including exposure to regional contexts.
- Complimentary snacks and beverages available in the office pantry
- Healthcare coverage (medical, dental, optical), gym benefits
- Flexibility in smart casual dress code
- Young, vibrant and open work culture

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