Marketing Assistant Manager

**1. CORE COMPETENCIES**

**Marketing Strategy & Branding**
- **Brand Strategy Development**: Ability to develop and implement a comprehensive brand strategy that aligns with business objectives, enhances brand equity, and creates consistency across all marketing channels.
- **Brand Positioning & Messaging**: Ensure clear and consistent brand messaging across all platforms and touchpoints, making sure the brand’s value proposition resonates with target audiences.
- **Target Market Identification**: Segment and identify target customer profiles using market research and data analytics to tailor campaigns effectively.

**Digital Marketing & Online Presence**
- **E-commerce & Marketplace Management**: Develop and manage marketing strategies for **e-commerce platforms** (e.g., Amazon, Shopify, Etsy) and ensure proper listing optimization, pricing, and inventory management for a seamless customer experience.
- **Website Management**: Oversee the development and optimization of the company’s website, ensuring it is user-friendly, SEO-optimized, and aligned with branding and marketing objectives. Collaborate with the **web development** and **design teams** to improve site performance, speed, and customer journey.

**CRM (Customer Relationship Management)**
- **CRM Strategy & Management**: Oversee CRM campaigns to improve customer retention, engagement, and loyalty. Ensure segmentation, targeted messaging, and automation are properly implemented.
- **Customer Journey Mapping**: Design personalized customer journeys using CRM systems and data analytics, improving lifecycle management from acquisition through retention.
- **Data-Driven Insights**: Leverage CRM data to drive decisions around segmentation, targeting, and campaign personalization, ensuring customer-centric marketing initiatives.

**Events, Promotions, Activations & Exhibitions**
- **Event Planning & Execution**: Plan and manage company events such as **product launches**, **trade shows**, **exhibitions**, and **consumer activations**. Ensure the brand’s presence is strong and engaging.
- **Promotions & Campaigns**: Develop and oversee **promotional campaigns** (e.g., discounts, special offers) that drive short-term sales and customer acquisition.
- **Brand Activation**: Create interactive and innovative brand experiences, both online and offline, to build customer engagement and brand loyalty.
- **Exhibition & Trade Show Strategy**: Manage exhibition participation, ensuring a solid strategy to engage the target audience and generate leads at industry events.

**Competitor Survey & Market Analysis**
- **Competitive Landscape Research**: Continuously monitor and analyze competitor activity, market trends, and consumer behavior to identify emerging opportunities, threats, and areas for improvement.
- **Market Analysis & Segmentation**: Perform market research and segmentation to understand market conditions, consumer preferences, and industry trends. Use this data to adjust marketing strategies.
- **SWOT Analysis**: Conduct regular **SWOT (Strengths, Weaknesses, Opportunities, Threats)** analysis of the company and competitors to guide the marketing strategy and keep the brand competitive.

**Marketing Budget & ROI**
- **Marketing Budget Management**: Create and manage the **marketing budget**, ensuring that resources are allocated efficiently across various campaigns, initiatives, and channels.
- **Cost Efficiency**: Maintain a focus on cost-effective marketing practices, ensuring that campaigns are optimized for maximum results within budget constraints.
- **Return on Investment (ROI) Analysis**: Track and measure the performance of marketing campaigns to assess **ROI** and make data-driven adjustments to improve future performance.

**2. Technical Skills**
- **Digital Marketing Tools**: Proficiency in using **Google Ads**, **Facebook Ads**, **Instagram Ads**, **Tiktok, SEO tools**.
- **CRM Tools**: Expertise with **CRM process and platforms,**managing customer data and segment marketing efforts effectively.
- **Analytics Tools**: Strong knowledge of **Google Analytics**, **Google Tag Manager**, and **social media insights** to measure campaign performance, website traffic, and customer behaviour.
- **E-commerce Platforms**: Experience with **e-commerce platforms**, as well as **marketplace management** on platforms.
- **Content Management Systems (CMS)**: Familiarity with **CMS tools** for managing website content and optimizing for SEO.
- **Marketing Automation**: Experience using **marketing automation**or campaign execution and customer journey management.

**3. Communication & Leadership**
- **Leadership & Team Management**: Ability to lead and motivate a marketing team. Foster a collaborative environment and drive the team to achieve marketing goals.
- **Cross-Departmental Collaboration**: Work closely with other departments (e.g., **sales**, **product**, **customer service**) to align marketing strategies with business objectives.
- **Vendor & Ag